GMC Teams Up with a Global Mountain Resort Operator

Vail Resorts, Inc. has partnered exclusively with GMC in a multi-year agreement.

As part of the partnership, GMC will provide guests of Vail Resorts’ 13 North American ski resorts with a GMC brand experience through onsite activations and signature resort events year-round. But more importantly, the American automaker will have complimentary vehicle service using its Yukon XL Denali SUV at select Vail Resorts Hospitality and RockResorts lodging properties. Complimentary vehicle service will also be available at the White Carpet Club in Beaver Creek, a daily private club for destination skiers that features spacious lockers, boot dryers, light food and beverage, an intimate lounge, and a dedicated on-site concierge.

SEE ALSO: 2018 GMC Yukon Denali Gets a New Face, More Gears

Those visiting Vail Resorts’ 13 ski resorts in North America will also see GMC vehicle displays and branding, and the automaker will also be the presenting sponsor at signature resort events at Vail Resorts, including Snow Daze, Beaver Creek Culinary Weekend, Spring Fever, Spring Gruv, and many more.

“Similar to Vail Resorts, GMC provides its customers the ability to experience life’s adventurous side through our premium vehicle offerings. We are eager to kick off this partnership, and the upcoming ski season, by inviting Vail Resorts guests to live to a higher standard through their experience with our bold and capable trucks and SUVs,” said Rich Latek, director of GMC Marketing.

Discuss this story on our General Motors Forum