Jeep’s Future Product Strategy Includes Hybrids and Autonomy

Jeep is Fiat Chrysler’s new global cash cow.

FCA outlined the future product strategy for the ever-important SUV and crossover sub-brand today, which will include the introduction of several new models and will see it venture into new product segments.

Jeep will move into the city car sized A-segment between now and 2022 with a tiny CUV that will likely be for Europe and Latin America. Its North American lineup, meanwhile, will be freshened up with a new Cherokee, a three-row Grand Cherokee and the large and luxurious Wagoneer and Grand Wagoneer. A new Renegade and a refreshed Compass will also be on the cards, along with the highly anticipated Jeep Wrangler-based pickup truck.

Brand boss Mike Manley said the automaker would like to electrify all of the vehicles in its portfolio by 2022 and introduce 10 plug-in hybrid models and four-electric models during the same time period. The old-school Jeep brand will also step into the 21st century with a subscription service that will allow North American buyers to pay a flat monthly fee and experience the breadth of the newly revised Jeep range as they please. Manley also outlined use-based insurance plans tailored to off-roaders and a fleet management system.

Jeep would also like to offer Level 3 autonomy on some of its vehicles by 2021.

We’ll have more information on Jeep’s exciting new product roadmap when it becomes available.

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