R2-D2, C-3PO Promote Toyota Prius Plug-in Hybrid in New Japanese Ad – Video

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There are very few iconic characters that can be recognized worldwide, but Star Wars‘ R2-D2 and C-3PO are undoubtedly two droids with universal appeal. Continue Reading...

Lexus F Sport Fridays Hopes to Raise Awareness of Performance Sub-Brand – Video

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One could argue that the F Sport brand hasn’t exactly been a resounding success for Lexus, or at least as much as they had hoped it would have been by now. But the Japanese automaker is looking to make a push on its performance accessory line, launching a new series titled ‘F Sport Fridays’ in… Continue Reading...

Toyota GT 86 Accessories Announced for Europe

Toyota GT 86 Accessories Announced for Europe
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Toyota’s GT 86, called the Scion FR-S in North America, has been billed from the beginning as an affordable sports car engineered for enthusiasts, so makes sense that the company would offer a list of customization accessories to personalize the sport coupe. Continue Reading...

Usain Bolt and Nissan GT-R Team up for New Marketing Campaign

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Usain Bolt and Nissan GT-R Team up for New Marketing Campaign
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The new campaign is the first to emerge from Nissan’s new global marketing arm, that was given a brief last year to develop programs that accelerate Nissan brand awareness, as part of the firm’s Power 88 business plan. Continue Reading...

2014 Corolla Might Get Ventilated Seats for US: Chief Engineer Says

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2014 Corolla Might Get Ventilated Seats for US: Chief Engineer Says
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Still a decent distance away from U.S. production, the 11th generation Toyota Corolla is giving us a few hints of what we could expect through the Japanese Domestic Market (JDM) version. Continue Reading...

Toyota Prius c Fails to Get Consumer Reports’ Nod

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Toyota Prius c Fails to Get Consumer Reports’ Nod
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Ravenous demand for the Toyota Prius c drove dealerships to jack prices up above the MSRP when it initially launched, but that isn’t helping it win any extra points with Consumer Reports which said it couldn’t recommend the vehicle.  Continue Reading...

2013 Lexus ES 350, ES 300h Official Specs Released

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2013 Lexus ES 350, ES 300h Official Specs Released
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We’ve already gotten our chance to put the all-new 2013 Lexus ES through its paces – read our review here – and the Japanese automaker has released all the specifications on its newest generation entry-level sedan. Continue Reading...

Top 10 Most Fuel Efficient AWD Cars and Crossovers

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Top 10 Most Fuel Efficient AWD Cars and Crossovers
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Fuel efficiency is quickly becoming one of the most sought after elements in a new car. However finding a car with good fuel efficiency usually means you have to make a few compromises. Continue Reading...

Honda, Lexus Tops in Perceived Quality: Study

Honda, Lexus Tops in Perceived Quality: Study
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The perceived quality of a brand takes years to build, and a reputation can be tarnished by one faulty car. Honda ranks at the top of the perceived quality list, followed closely by Toyota and Subaru.  Continue Reading...

Judge May Caution Jurors Over Employee Testimony in Toyota Unintended Acceleration Lawsuit

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Judge May Caution Jurors Over Employee Testimony in Toyota Unintended Acceleration Lawsuit
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The sudden-unintended acceleration cases that are being blamed on Toyota have taken an interesting turn, as the Judge overseeing the personal injury lawsuits against the company is warning jurors to take some Toyota employees testimony with a grain of salt.  Continue Reading...