Marketing campaigns
Usain Bolt and Nissan GT-R Team up for New Marketing Campaign
3
The new campaign is the first to emerge from Nissan’s new global marketing arm, that was given a brief last year to develop programs that accelerate Nissan brand awareness, as part of the firm’s Power 88 business plan.
Nissan NYC “Taxi of Tomorrow” Ad Campaign Emphasizes Innovation
Other ads for the future taxi play on Nissan’s larger overall marketing strategy, which emphasizes “innovation for all.” Examples include “innovation for NYC, “the cab that goes to the corner of innovation and cool” and “the future of the auto industry? We’ll take you there.”
Innovative Thinkers Share Secrets in Jaguar’s Backseat Stories
Now, Jaguar is putting its own take on the backseat theme, by launching a new series on its official You Tube channel, called Backseat stories, designed to tie in with its new “Alive,” ad campaign
