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The tuning firm owned by Italian company Fiat, responsible for making the Italian automakers small cars sporty and ready to race. Upcoming models to watch: Abarth 500
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Fiat Punto, Panda and 500L Rumored for Canada
Fiat’s return to America has been met with limited success. Sales of the 500 mini car failed to even come close to expectations, selling just a third of expected volume or around 20,000 units last year. In Canada, however, with the higher costs of vehicles (and gas), not to mention a more European mindset towards…
Fiat 500 Abarth Venom Debuts, Won’t be Sold in America – Video
The Fiat 500 Abarth Venom is the culmination of American and Italian minds working together. Mopar partnered up with Italian parts manufacturer Magneti Marelli to create the Venom variant of the Fiat 500 Abarth model. The demo vehicle was debuted out in Las Vegas and even had a surprise visit by supermodel Catrinel Menghia that…
Charlie Sheen Stars in New Fiat 500 Abarth Ad – Video
The marketing department has certainly switched gears over at Fiat. From the female-targeted J-Lo ads for the cutsie 500 to the sultry Fiat 500 Abarth spot featuring lingerie model Catrinel Menghia. Another step in that direction, the Fiat 500 Abarth is back in a new commercial titled “House Arrest” featuring legendary bad boy Charlie Sheen….
Abarth Special Edition Trio Showcases Italian Speed: Geneva Motor Show Preview
Abarth is having a four-car party at this year’s Geneva Motor Show, with a trio of special edition models joining the already mentioned 695 Tributo Maserati. The three special edition Fiats from Abarth all made their debut back at the Bologna Motor Show in 2011, and the 695 Assetto Corse, 595 Competizione, and Punto Scorpione…
Abarth 695 Tributo Maserati Revealed: Geneva Motor Show Preview
Following in the footsteps of the Abarth 695 Tributo Ferrari, this year’s Geneva Motor Show will see a 695 Tributo Maserati. The custom Fiat 500C is a special tribute edition for Maserti, with only 499 units to be produced by Abarth. Powering the 695 Tributo Maserati will be a 1.4L Turbo T-Jet engine with 180-hp…
What Did Model Catrinel Menghia Really Say in Abarth Super Bowl Ad
Sex sells, even if you don’t quite know what that pretty lady is saying. Luckily we’ve got the subbed version of the popular Fiat 500 Abarth advertisement, right here! This spot, which was proved to be one of the most successful ads seen during the superbowl, was first seen way back in November. That doesn’t…
Sexy Fiat Super Bowl Ad Boasts Biggest Online Traffic Increase
This Fiat 500 Abarth ad hit the spot with viewers, and showed the biggest increase in internet traffic during the course of the Super Bowl. Edmunds revealed that the commercial showed the greatest increase of traffic to the models page on their site. Using measurements at 7 different points during Sundays game, Edmunds found that the…
Top 10 Future Collector Cars Under $100,000
Classic car insurance company Hagerty has just released its annual list of vehicles that it expects will become the collector cars of the future. The list of “affordable” collector cars is capped at $100,000 and comes on the heels of the annual Scottsdale collector car auction week. “After more than twenty years of witnessing car-collecting…
Fiat 500 Abarth Comes With Richard Petty Driving Experience
Fiat has finally announced the pricing on their 500 Abarth model for the American market, starting at $22,000 and will include a segment-exclusive, full-day Abarth driving experience. The 500 model that’s been “designed for track-day enthusiasts and driving purists who want the ultimate high-performance small car at an attainable price,” the 500 Abarth is powered…
Fiat 500 Wagon Slated for U.S. Market In 2013
It’s no surprise that the 500’s return to North America did not make the splash that Fiat expected. Having sold less than 20,000 vehicles in its first model year in the United States, the 500 only did half as well as the company initially forecasted. The success of the 500 is essential to the Italian…
2012 Fiat 500 Abarth to Start at $22,000
Pricing for the Fiat 500 Abarth model has finally been announced, starting at $22,000 making it cheaper than the Volkswagen GTI, MINI Cooper S and (presumably) the Hyundai Veloster Turbo. Though the comparisons with the other models aren’t exactly apples to apples on paper, Fiat’s 500 Abarth has the most impressive power-to-weight ratio compared. With…
Abarth Sports Car to be Front-Wheel Drive
Rather than a version of the Alfa Romeo 4C, Abarth‘s upcoming sports car will be a front-drive machine. Rumors of a stand-alone model for the Fiat performance brand have been circiling for months, with initial speculation that Fiat would share the 4C among brands. Not so, says the latest report, claiming instead that the Abarth…
Fiat 500 Facing Supply Overflow, 20 Percent Of Dealers Unable To Sell Product
Fiat could blame American consumer sentiment. They could also blame J.Lo’s advertising debacle. Or perhaps, the fault lies with the car. Whatever the case may be, sales numbers for the 2012 Fiat 500 are disappointing. According to Automotive News, Fiat’s re-introduction into the United States reports will fall significantly short of its 50,000 unit sales…
Fiat Group’s Bologna Motor Show Lineup Includes Special Abarth Vehicles
With Italy as one of its main markets, it’s no surprise that the Fiat Group would bring a huge collection of new and special edition models to the Bologna Motor Show. This year, the Fiat Group will headline the local auto show with a new 2012 Fiat Sedici model, a Fiat 500 Nation Limited Edition,…
LA Auto Show Video Wrapup
Don’t live in LA, or you just can’t be bothered to face the crowds and finish off your day with sore feet? Then you’re in luck. AutoGuide has done all the footwork (and the talkie talkie, and the video editing), to bring you the highlights from the 2011 LA Auto Show. From the Subaru BRZ…
Fiat 500 Abarth Video – First Look: 2011 LA Auto Show
The Fiat 500 was just an appetizer. This is the car Fiat fans have really been waiting for, the 500 Abarth. Built by the automaker’s in-house tuning division, the Abarth model gets a long list of upgrades, from a lower and stiffer suspension, to upgraded wheels and, most importantly, a turbocharged mated to the 1.4-liter…
Fiat 500 Abarth Ad is Much, Much Sexier than J-Lo [Video]
Fiat‘s ad spot featuring Jennifer Lopez might have been excellently targeted at the Italian automaker’s prospective female clientele, but it was jeered by the brand’s traditional male buyers – the ones who carried on the brand in America for decades, waiting for its return. Debuting the new Fiat 500 Abarth performance model at the LA…
Fiat 500 Abarth “Arouses without the need for a prescription”: 2011 LA Auto Show
Did he just say that? Yes, Fiat Brand boss Oliver Francois commented that the new Fiat 500 Abarth “arouses without the need for a prescription”. Spoken with a thick French accent at the vehicle’s launch today at the LA Auto Show, it sounds much more eloquent than “Viagra on wheels.” Powered by a 160-hp turbocharged…
Fiat 500 Abarth Confirmed for LA Auto Show Debut
Fiat has officially confirmed it will add a third model to its U.S. lineup, debuting the new 500 Abarth at the LA Auto Show. Looking like a kitted-out version of the standard 500, this car is certain to hit the sweet spot with enthusiasts, and is expected to come equipped with a turbocharged 1.4-liter 4-cylinder…
Abarth Workers Sold $1.3 Million In Stolen Parts
Two employees at Italian tuning house Abarth have been arrested for selling $1.3 million in stolen parts, while 23 other employees and Italian postal service workers have been summoned for questioning after an 8-month investigation. Abarth became aware of the scam after several dealers complained that several tuning kits, used to upgrade Fiat 500 and…
Romeo Ferraris’ Widebody Abarth 500 Stradale Packs 300-HP
Romeo Ferraris is clearly looking to offer a street-legal version of their widebody race Abarth 500, and now the Italian tuning firm has released some photos of their Abarth 500 Stradale. Not many details were packaged with the photos, but Romeo Ferraris was quick to announce the 1.4L turbo engine will pack 300-hp. The 500…
Abarth Bringing Three World Debuts To Frankfurt
Abarth is looking to make a real impression at this year’s 64th Frankfurt International Motor Show, scheduling three world debuts at their booth. We’re teased with photos of the three models that will be at the show, the Abarth 500 Cabrio Italia, Abarth Punto SuperSport and the Abarth 695 Competizione. These three specialty models, in…
Aznom Builds Mid-Engine, Rear-Wheel-Drive Abarth 500
Aznom’s Abarth 500 seems unsuspecting from the outside, with a fancy set of wheels and upgraded brakes being most noticeable. But closer inspection reveals this Abarth 500 packs 230-hp thanks to a powerplant no longer housed under the hood, but rather a transparent box in the middle of the vehicle. Yes, Aznom’s Abarth 500 is…
Gulf and Fiat Release Limited Edition Abarth 500 in Luxembourg
Initially built as a one-off to celebrate Gulf’s 10th anniversary in Luxembourg, Fiat has made the decision to go ahead with a limited production of this custom 500. More than just a 500, it’s an Abarth 500 EsseEsse model, making 160-hp; far more than the standard car’s 101-hp. Because Luxembourg is such a tiny country,…
