advertising
Audi’s Back at it with the Brilliant Billboards
Marketing magic.
New Chevy Volt Ads Totally Diss Toyota Prius and Nissan Leaf
They say the Prius is as outdated as a disc man!
Mike Rowe Out as Ford Ad Host
The face of Ford’s recent advertising campaigns won’t return for any new commercials.
Tesla Ads Under Fire by California New Car Dealers Assn.
Tesla is looking trouble in the face again, this time because the California New Car Dealers Association says its advertising is in violation of various state and federal laws.
2014 Acura MDX ‘Made for Mankind’ Ad Campaign Launched
Acura has launched a new multi-channel advertising campaign for its 2014 MDX titled “The Extremely New MDX – Made for Mankind.”
Hyundai Suicide Commercial Pulled, Brand Apologizes
Hyundai found itself in hot water today after an ad aimed at the European market used a suicide attempt to sell cars.
Lincoln Reverts to Old Name With Retro Ad Campaign
The side part is cool again. Skinny ties, narrow lappels and closely cut clothes make the man, albeit with much less cigarette smoking.
Automakers Embrace Online Advertising Through Short Videos
The internet has changed the ways consumers shop, and in the same fashion, short online videos have revolutionized the way companies advertise.
Chrysler Named Marketer of the Year by Ad Age
Advertising Age has named Chrysler the marketer of the year for 2012, thanks to the company’s growth which is attributed to its new marketing techniques.
2013 Toyota Auris Commerical Uses Transgender Model
Toyota’s new Japanese-market ads for the 2013 Auris show that this is a car for only a select part of the buying public.
New Nissan Slogan Debuts with Altima, Four New Commercials
Expect a new ring to Nissan’s commercials: After two years of proclaiming “innovation for all,” the brand is changing its tune.
AutoGuide Week-In-Reverse: 1,000 Karmas Sold, Stick-Shift M6
The automotive industry is a global business that is constantly evolving and growing, and we here at AutoGuide know it can be hard to keep up sometimes. So here is a summary of the top stories you may have missed this week: Fisker Sold Over 1,000 Karmas this Year Fisker will recall a selection of its Karma exotic…
GM Might Return to Facebook Advertising: Exec Says
GM’s about-face advertising policy raised a few eyebrows this month, but based on the latest from GM global chief marketing officer Joel Ewanick, the company might not be quite as far over the cuckoo’s nest as you might think.
Manchester United and Chevrolet Forge Advertising Partnership
General Motors’ advertising strategy made headlines several times already this year, but the latest revelation just might be the strangest yet.
Hyundai Superbowl Commercials a Sure Thing Next Year
While General Motors is shying away from social media and advertising, its competition is taking the chance to fill the gap and get attention.
GM Doesn’t Like Facebook Advertising Anymore
General Motors, the world’s largest automaker, has confirmed its plan to pull $10 million worth of ads from social media behemoth, Facebook, just days before the site’s IPO.
Online Automotive Advertising to Grow in 2012: Study Says
It’s no secret that the auto industry is recovering. Chrysler is reporting 20 percent sales gains in the U.S. over last year and Toyota is surging back from its tsunami-hampered supply problems in 2011. What’s next? Advertising, and more money to spend on it.
Bridgestone Custom Colored Tires Announced
Bridgestone announced a development in tire printing technology last month that allows new stylistic possibilities. White-wall tires and white lettering harken back to cars with cranks, though neither the tires nor the cars are common today. Bridgestone wanted to change that by finding a solution for bright designs printed onto the sidewall of tires that…
Sexy Fiat Super Bowl Ad Boasts Biggest Online Traffic Increase
This Fiat 500 Abarth ad hit the spot with viewers, and showed the biggest increase in internet traffic during the course of the Super Bowl. Edmunds revealed that the commercial showed the greatest increase of traffic to the models page on their site. Using measurements at 7 different points during Sundays game, Edmunds found that the…
2013 Lexus GS Marketing Push Going High-Tech, Interactive
The Lexus GS has been around for a while, and has often gone unnoticed. Maybe it just couldn’t compete with it’s European counterparts? Or maybe it just wasn’t advertised enough? Lexus is hoping for the latter, and is aiming to correct that issue with a multi-pronged advertising campaign to help support the launch of the…
Toyota’s Spams Twitter in Latest Social Media Campaign
Toyota wasn’t kidding when it called The Camry Effect “one of the most ambitious social media campaigns we’ve ever implemented.” In the days leading up to the super bowl, Twitter users were spammed by a whole army of Toyota’s verified Twitter accounts. Users who tweeted anything in regards to the big game, especially with hashtags…
Chevy Volt Super Bowl Ad Looks to Recreate Chrysler’s “Imported from Detroit” Buzz
Everything is big news in a small town, especially the chance at being featured in a Super Bowl commercial. For one small town, that possibility may become a reality if General Motors decides to run an ad they shot featuring Hamtramck, Michigan. The little town of about 20,000 people is all a twitter over their chance…
Audi R8 GT Billboard Warns Locals
Audi knows a thing or two about thumbing their nose at the world. The question is if people generally take it in stride or take offense. Their latest advertising escapade (shown above) is probably one of the more unabashed examples of their cocksure style. A Chicago area Audi dealership sold an R8 GT and decided…
Fiat 500 Sales Missing Targets, Chrysler Blaming Marketing Strategy
Sales targets for the Fiat 500 were set at an ambitious 6,000 units per month, and surprise surprise, the car isn’t meeting them. This might be due to the fact that it’s a subcompact, foreign branded car in a market where gasoline is (relatively) cheap and large vehicles reign supreme. Or it could be the…
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