marketing
Audi’s Back at it with the Brilliant Billboards
Marketing magic.
Honda Launches New Race-Inspired Ad Campaign
Honda is putting a focus on its new performance models.
Why is Kia Burying the Fact that the Niro is a Hybrid?
Check out the marketing campaign for the new Kia Niro crossover and the term ‘hybrid’ is conspicuously absent.
2014 Acura MDX ‘Made for Mankind’ Ad Campaign Launched
Acura has launched a new multi-channel advertising campaign for its 2014 MDX titled “The Extremely New MDX – Made for Mankind.”
General Motors Trying QR Codes in Rentals to Sell Cars
General Motors is playing with a new approach to using rental cars as marketing tools by placing quick response (QR) codes incertain rental fleet vehicles.
Chrysler Named Marketer of the Year by Ad Age
Advertising Age has named Chrysler the marketer of the year for 2012, thanks to the company’s growth which is attributed to its new marketing techniques.
Lexus to Promote Sporty Side in New Marketing Push
It’s no secret that Lexus has been evolving its sporty side as of late, and now the Japanese luxury brand wants to drive the message home with a new marketing push that will draw attention to the performance capabilities of its cars.
New Nissan Slogan Debuts with Altima, Four New Commercials
Expect a new ring to Nissan’s commercials: After two years of proclaiming “innovation for all,” the brand is changing its tune.
BMW Courting Bloggers to Reach New Buyers
The instant results offered by blogging posts and accessibility of the web, provides good feedback to automakers, which are using comments generated by social media feeds to influence aspects of vehicle design and engineering, when concepts are revealed.
Scion Brand Image Moving Toward Mainstream
In order to rectify the situation, perhaps going more mainstream would make more sense. If that proves to be the case, then models like the xB, which came to identify Scion’s youth focused approach would probably give way to more conventional replacements.
Bentley Sales in China Beat US
In a world where gas prices and fuel consumption are the biggest issues on the average consumer’s mind, British luxury automaker Bentley is insisting on using V8 and V12 engines without a hint of concern. “We still offer V-12s and are the biggest producer of V-12 engines in the world,” Bentley chief operating officer Christophe…
Bentley Needs China’s Help to Double Its Sales
Bentley is aiming high with its proposed goal of doubling annual sales by 2017. The English luxury automaker has a long road ahead, but will be helped by the U.S. resurgence in car sales and especially by the boom in China. “I am assuming a robust, double-digit growth for 2012. I expect growth of more…
Win a Camry by Watching Toyota’s “Connections” Super Bowl Ad
Toyota has launched a new social media initiative with a chance for participants to win a brand new 2012 Camry for themselves and one more for a friend. The opportunity will come tomorrow, Sunday, Feb. 5, during a live NBC broadcast – we’re presuming Toyota means the Super Bowl, but the oddly worded press release…
Chrysler Superbowl Commercial to Star Clint Eastwood
Sticking with a gritty theme, albeit in a different style, Chrysler has listed the services of veteran actor and director Clint Eastwood, who’s expected to give the country a tough talking to, in Walt Kowalski style.
Nissan Expected to Gain Sales in Small Truck Segment
However, given its expertise in smaller trucks, Nissan really has a chance, at least in the short term to reap the benefits of the Ranger’s departure, especially now that the Frontier, besides its global status, is an established player and increasingly profitable due to its longevity in the marketplace.
Toyota Launches Google+ Page
An example of early adoption, Toyota Motor Sales launched its brand new “Toyota USA” page on Google+ on November 7, 2011. Dave Nordstrom explains,” As a longtime Google partner, Toyota is pleased to announce our +Toyota USA Page. We are excited to expand our connections with owners, fans, advocates and Toyota associates in a unique…
Fiat 500 Sales Missing Targets, Chrysler Blaming Marketing Strategy
Sales targets for the Fiat 500 were set at an ambitious 6,000 units per month, and surprise surprise, the car isn’t meeting them. This might be due to the fact that it’s a subcompact, foreign branded car in a market where gasoline is (relatively) cheap and large vehicles reign supreme. Or it could be the…
Ford Marketing Boss Jim Farley says “F**k GM”
Ford’s head of marketing came out today with a brash, succinct statement that strikes deep down into the core of humanity: “f**k GM.” Jim Farley, shown above in a much calmer demeanor, launched this shot across the bow in an early copy of the book “Once Upon A Car,” by New York Times reporter Bill Vlasic….
Scion iQ Launches With Bizarre “Dudes And Donuts” Marketing Campaign
Hey brah, Scion‘s launching a new car called the iQ, and it’s like, wicked small, dude. How many kegs can you fit in it, anyway? For the launch of the diminuitive iQ, Scion will hit the airwaves with a barrage of TV commercials illustrating the advantages of its small size. The ads will show off…
NASCAR Speeds To Facebook With New Car Town Game
NASCAR is looking to target a younger, hipper crowd—one that’s into this Facebook thing. And to do so they’re introducing a Facebook game, one that promises to be less annoying than Farmville, hopefully. Piggybacking off the successful Car Town, they’ve launched the slightly more cumbersome-sounding “NASCAR Pro Championship presented by Sprint” that will be featured…
Ryan Reynolds Partners With Nissan Leaf For Excessively Green Fitness Campaign
Ryan Reynolds, star of the upcoming movie “Green Lantern,” and the Nissan Leaf, the environmentally friendly electric car, are partnering in a new ad campaign that will be more green than Kermit the Frog eating a salad on St. Patrick’s Day. The campaign is called “Innovation for Endurance,” and consists of a fitness regimen to…
Dr. Dre Stars In Latest Chrysler Ad [Video]
Dr. Dre be the name, still running the game. Chrysler‘s “Imported From Detroit” campaign has propelled beyond Detroit, stopping by in Portland, Oregon (with Detroit Lions defensive tackle Ndamukong Suh) and New York City (with menswear designer John Varvatos). Now Chrysler comes straight outta Compton Los Angeles with Dr. Dre and the new 300S with Dre’s signature…
Nissan Social Media Boss: How Not To Sell Cars On Twitter and Other Marketing Lessons
Selling cars is kind of big business for Nissan. Taking advantage of social media to reach all those trendy kids these days is merely a part of that. And in the 20 years that marketing communications director Erich Marx has been at Nissan, he’s seen the changes in how people reach out to others, and…
GM Hires Fiesta Movement Marketer From Ford
The Fiesta Movement campaign was a resounding success for Ford, one that enthusiastically introduced to Americans the Fiesta and a new wave of global platform and design collaboration. So what does its social media manager do to highlight this success? He jumps ship to General Motors. Jon Beebe, the man who was in charge of…
NextPrevious