Youth focused vehicle brands
Scion Considering iQ for Car Sharing
Following a national roll-out of the iQ, Scion is now considering the micro sub-compact for use in car sharing programs.
Scion Brand Image Moving Toward Mainstream
In order to rectify the situation, perhaps going more mainstream would make more sense. If that proves to be the case, then models like the xB, which came to identify Scion’s youth focused approach would probably give way to more conventional replacements.
