marketing
BMW Tops 5 Million ‘Likes’ on Facebook; Retains Strong Lead on Rivals
There are approximately 500 million people on Facebook. And now, the marketing division at BMW can rest soundly knowing that 1% of them are BMW aficionados. One percent may not seem like much, but given the number of people on Facebook, that’s still 5 million people. And it’s the most popular automotive brand on Facebook,…
Ford Named 2010 Marketer Of The Year By Advertising Age
Industry trade publication Advertising Age has named Ford it’s 2010 Marketer Of The Year, a prestigious honor that was previously won by companies like Apple, Nintendo and JetBlue. Ford was recognized for its innovative marketing campaigns, such as the Fiesta Movement program, which leveraged social networks and word-of-mouth advertising, as well as its new commercials…
BMW To Promote Build-To-Order Program For 2011 X3
While custom ordering a car is popular in Europe, American buyers tend to purchase their cars from dealer inventory. BMW is looking to reverse that trend with their 2011 X3, and will be heavily promoting their build-to-order program when the vehicle launches later this year. The build-to-order program allows customers to order the exact options,…
Audi’s Model Car Viral Marketing Causes Chaos In Toronto
The Toronto International Film Festival is a massive event, that brings thousands of film fans, A-list celebrities and professional celebrity worshippers together for a week of movie premieres, parties and camera-phone stalking. TIFF is also a major hassle for some of the Autoguide staff, as we like to test cars in Toronto when given the opportunity;…
Nissan Takes To The Streets With Leaf Test Drive Campaign
The electric car is still a hard sell for a significant part of the population, and for those who are still skeptical, Nissan has something geared towards them, with a massive campaign designed to get “thousands” of people test driving the Nissan Leaf. The test drives will occur alongside traditional media buys. The buzz for…
Acura ZDX Loses Facebook Fans On Its Page, Only Car To Do So In June
In the automotive schoolyard, the Acura ZDX would be the kid who invites everyone to their birthday party, only to have nobody show up. The much maligned crossover was the only vehicle to actually lose Facebook fans, according to data supplied by Chris Baccus, a marketing professional who operates The Auto Marketing Blog. From a…
Buick Lays It All On The Line With New Social Media Campaign
Buick is hoping to kickstart buzz around their upcoming Regal sports sedan by not manufacturing any buzz at all. Dubbed “The Moment of Truth”, Buick will take a page out of the Fiesta Movement’s book, but geared towards an older crowd. Rather than the zany antics of the Fiesta Movement’s early 20’s demographic, the Regal…
GM Bans The Use Of “Chevy” When Discussing Chevrolet Brand, Then Backtracks
In another boneheaded move by an overpaid marketing wonk, a Chevrolet executive wrote an internal memo, obtained by the New York Times, asking GM employees to refrain from referring to the Chevrolet brand as “Chevy”. According to the internal memo, Chevrolet sales and service VP Alan Batey and marketing head Jim Campbell said ; “We’d…
Attention Armchair Auto Execs: Fiat Lets You Pick The 500’s North American Logo
A favorite past time of computer literate car fans is to log on to automotive-related internet forums and criticize the decisions of auto industry types with decades of experience in the field. Everything from marketing campaigns to product choices are questioned, and while this right may be a cornerstone of our free society, often the…
Justin Timberlake and Audi A1 Team Up in ‘The Next Big Thing’
Justin Timberlake as an IT specialist: worst idea ever? Audi apparently doesn’t feel the same way we do. We feel that nothing can come close to BMW’s The Hire series of Internet films, the other German luxury car maker seems to think that putting an ex-N’Sync member behind the wheel of an A1 to “save…
Cadillac and Cool Hunting Deliver First iPad App
While technically not about Cadillac themselves, it is about the future of where the company wants to take the brand. In order to appeal to more tech-savvy (read: younger) buyers, the automaker has partnered with Cool Hunting to deliver a feature and style-rich application for the Apple iPad. Other than the fact we’re in love…
Land Rover to Ford: Remember Where Terrain Response was Invented
Surely, being part of a much smaller company affords Land Rover employees certain…perks. Other than a company blog (rare for an automaker), it seems the U.K.-based off-road specialists also allow employees like Andrew Polsinelli, general manager of product planning for Land Rover North America to say things that would have been censored in a larger…
Beat Driver Audi A1 iPhone App Lets You Drive Through a Musical World
In the interest of fairness, we do think it’s incredibly difficult to market a new car. After all, how are you supposed to get attention from prospective buyers — especially when your latest city car is geared toward the youngest demographic possible? Audi is trying to coax a few more eyeballs onto their A1 city…
NextPrevious