automotive marketing
Nissan Exploring Facebook, Not Phones, as the Future of Customer Service
When the change will happen, remains to be seen, for now Nissan will continue to use operators at 1-800 numbers to deal with customer complaints.
Ford Named 2010 Marketer Of The Year By Advertising Age
Industry trade publication Advertising Age has named Ford it’s 2010 Marketer Of The Year, a prestigious honor that was previously won by companies like Apple, Nintendo and JetBlue. Ford was recognized for its innovative marketing campaigns, such as the Fiesta Movement program, which leveraged social networks and word-of-mouth advertising, as well as its new commercials…
Attention Armchair Auto Execs: Fiat Lets You Pick The 500’s North American Logo
A favorite past time of computer literate car fans is to log on to automotive-related internet forums and criticize the decisions of auto industry types with decades of experience in the field. Everything from marketing campaigns to product choices are questioned, and while this right may be a cornerstone of our free society, often the…
