advertising age
GM; Toyota Spend Most Money On Advertising
GM spent some $3.59 billion on advertising last year, an increase of some 11 percent compared with 2009, while Toyota put aside some $2.86 billion.
Ford Named 2010 Marketer Of The Year By Advertising Age
Industry trade publication Advertising Age has named Ford it’s 2010 Marketer Of The Year, a prestigious honor that was previously won by companies like Apple, Nintendo and JetBlue. Ford was recognized for its innovative marketing campaigns, such as the Fiesta Movement program, which leveraged social networks and word-of-mouth advertising, as well as its new commercials…
