branding
To Grow, Alfa Romeo and Maserati Emphasizing Heritage, Uniqueness
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They’re going to play up their Italian heritage.
Which Automakers Own Which Car Brands?
At times the auto industry can feel overwhelming, with all the different products, brands and stories to keep straight. There’s always something going on in this business, from breaking news to vehicle reviews.
Acura Will Keep its Beak into the Future
Sliding in new directions both mechanically and stylistically, Acura is taking steps to revitalize itself as a brand, but will keep its notoriously “beaky” front end look despite its questionable reception.
Hyundai Superbowl Commercials a Sure Thing Next Year
While General Motors is shying away from social media and advertising, its competition is taking the chance to fill the gap and get attention.
Land Rover Considering Separate “Range Rover” Brand?
The Evoque shown above is an attractive, compelling vehicle, designed to attract equally attractive and compelling owners. But its full name is the “Land Rover Range Rover Evoque,” a name straight out the Department Of Redundancy Department, and sure won’t help you attract Victoria Beckham, who helped unveil it back in July of 2010. This…
GM Bans The Use Of “Chevy” When Discussing Chevrolet Brand, Then Backtracks
In another boneheaded move by an overpaid marketing wonk, a Chevrolet executive wrote an internal memo, obtained by the New York Times, asking GM employees to refrain from referring to the Chevrolet brand as “Chevy”. According to the internal memo, Chevrolet sales and service VP Alan Batey and marketing head Jim Campbell said ; “We’d…
Attention Armchair Auto Execs: Fiat Lets You Pick The 500’s North American Logo
A favorite past time of computer literate car fans is to log on to automotive-related internet forums and criticize the decisions of auto industry types with decades of experience in the field. Everything from marketing campaigns to product choices are questioned, and while this right may be a cornerstone of our free society, often the…
