marketing campaign
Nicki Minaj Stars in New Mercedes A-Class Campaign
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“The new A-Class. Just like you.”
Ford Fusion Starts ‘Multicultural’ Marketing Campaign
Ford is looking to hit all markets strong with its new midsize Fusion sedan, launching a new advertising campaign targeting the Africa American community.
2013 Lexus GS Marketing Push Going High-Tech, Interactive
The Lexus GS has been around for a while, and has often gone unnoticed. Maybe it just couldn’t compete with it’s European counterparts? Or maybe it just wasn’t advertised enough? Lexus is hoping for the latter, and is aiming to correct that issue with a multi-pronged advertising campaign to help support the launch of the…
MINI ‘Manualhood’ Marketing Campaign Aims to Get You Driving Stick
MINI has launched a new marketing campaign entitled ‘Manualhood’ which celebrates the manual transmissions found in the hardtop, Clubman, convertible, and Countryman. MINI is hoping to entice even more manual-friendly buyers into showrooms that feature a full line of vehicles offering manual transmissions. The campaign also provides a platform to teach drivers how to operate…
Hyundai To End ‘Job Loss Protection’
The program was actually administered through a third party; EFG Co Inc.; who recently said that Job Loss Protection will be eliminated by the start of April; though buyers who purchase a new Hyundai through the March 31st will still be eligible.
Chrysler Quashes Grassroots Jeep ‘Imported from Toledo’ Ad Campaign
Needless to say, Chrysler brass weren’t too impressed, with this unofficial idea and have now put the kybosh on the campaign, fearing that it will detract from their original slogan and cause confusion among buyers.
Nissan Quest Minivan Hits Dealers With $27,750 Base Price, New Ad Campaign
The commercial is designed to highlight how parents can manage their busy lives with the new Quest, via one touch technology, permanent rear storage and an ‘intelligent’ climate control system that’s designed to block out unwanted smells from inside the van.
Toyota Asks, What is the Plural of Prius? [Video]
It’s time to put on your thinking caps, because Toyota wants you to do some serious thinking. In the automaker’s newest marketing campaign, they want you to tell them what the plural of Prius should be. This campaign comes after the introduction of the new Prius V at the Detroit Auto Show, and the announcement…
Ford’s 2011 Fiesta Gets Social with New Owners
Social media has infiltrated every facet of life, and it has been a big part of Ford’s 2011 Fiesta marketing launch. Ford is promising new Fiesta owners an experience unlike any other when they take delivery of their new car. The experience starts in the showroom, where kiosks play Fiesta Movement videos and act as…
