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Chrysler is one part of the so called ‘Big Three’ based in Detroit. Chrysler focuses on building moderately affordable cars that tend to have a luxury feel., as well as being the biggest player in the Mini Van segment. Chrysler is now owned by Italian based Fiat. Some classic Chrysler models are the 300C and Town and country. New models to watch: Chrysler 200
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Detroit Preview: Chrysler to Show Fiat 500 Models Including Convertible, Abarth and Electric Versions
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***See AutoGuide’s LIVE 2010 Detroit Auto Show Coverage Here*** Chrysler might not be holding a press conference at the Detroit Auto Show in just a few weeks time but the automaker is planning to draw crowds at its booth by showing off a long list of Italian machinery, including several Fiat products that are expected…
Detroit Preview: Chrysler to Show Lancia-Based Car at Detroit Auto Show
***See AutoGuide’s LIVE 2010 Detroit Auto Show Coverage Here*** Contrary to previous reports that Chrysler will not present any new models at the Detroit Auto Show in just a few weeks, there is now word that the struggling U.S. automaker will show a new car based on a Lancia platform. The Lancia badge is a…
Report: Fiat Takeover of Chrysler Begins With News that 500C Engine will be Built in Michigan
Fiat’s plan to gobble up all of Chrysler has taken its first step forward since the Italian automaker rescued the struggling America manufacturer from bankruptcy liquidation. Currently Fiat owns 20 percent of Chrysler and has the ability to take a 35 percent share of the company if it meets three specific criteria: building a fuel-efficient…
Report: Honda to Supplant Chrysler as Fourth Largest Automaker in the U.S.
Baring a miracle, Honda will pass Chrysler to become the fourth largest automaker by sales in the United States for 2009. Due mostly to Chrysler’s dramatic month over month sales decreases, Honda has managed to pull ahead of the American automaker with a healthy lead of roughly 200,000 units. As as no automaker managed to…
Report: Fiat’s Five Year Chrysler Group Plan, Model by Model Breakdown
Last week Fiat/Chrysler CEO Sergio Marchionne set out a long-winded plan for the future of the American automaker and how its future will be closely tied to its new Italian parent company. There was a lot to digest at the seven hour press conference and so we thought a model by model breakdown would be…
Report: Chrysler to Replace Several Models With Fiat-Based Products
During Chrysler’s seven hour press conference explaining the direction of the company over the next few years, it became increasingly clear that the new Fiat ownership is planning to build up the Chrysler group of brands using Fiat products. Much of the news isn’t entirely new, but it has now been confirmed and the extent…
Report: Dodge Viper Production Halts in 2010, Replacement Due 2012
Chrysler will stop production of the Dodge Viper in 2010 and replace it with its successor in 2012. The announcement came on a day of extensive announcements about Chrysler’s plans for the next five years. The new Viper will be one of 11 all-new or redesigned Dodge vehicles that will debut by 2014. Production on…
Breaking: Fiat to Kill-Off Nine Chrysler Group Vehicles Including Sebring, Grand Caravan
A week ahead of a planned Fiat/Chrysler press conference in which Sergio Marchionne, the CEO of both automakers, was to outline the future of Chrysler, much of the information has been revealed in an in-depth report in the Wall Street Journal. But before we get to the new products that the Italian-owned automaker is planning…
Report: Chrysler Confirms RAM as Solo Brand With New Appointments
After several rumors and reports, Chrysler has now confirmed that the Dodge Ram will be spun off into its own brand with the appointment of two individuals. Fred Diaz Jr., formerly Director of the Denver Business Center, will now head up the RAM brand, while Ralph Gilles will take over at the helm of the…
Report: Cash for Clunkers Binge Brings September Hangover for Auto Indsutry
As expected, auto industry sales were way down for the month of September, after record highs posted during the previous month with the Cash for Clunkers program in effect. Compared to September of 2008, GM’s sales declined 45 percent, while Chrysler dropped 42 percent. Ford’s posted just a modest 5 percent loss due in part…
Report: Fiat Delays Chrysler Sebring, Dodge Avenger Replacements Until At Least 2012
Chrysler’s previous ownership by Daimler continues to effect the company’s future as plans to replace two of its struggling vehicles have been pushed back. Both the Dodge Avenger and Chrysler Sebring were scheduled to be replaced in 2010, but the American automaker’s new Fiat management has now decided to extend the life-cycles of the two…
Report: Chrysler to Make Ram Its Own Brand
The Ram appears destined to break free of its Dodge moorings to run solo as a stand-alone brand. According to a report on Inside Line, the plan to market Ram as its own brand is part of Fiat’s new corporate strategy, that will see other SUVs and some commercial vehicles branded with the Ram, leaving…
Report: Fiat Plans to Brand Chrysler as a True Luxury Automaker
Fiat plans to market Chrysler as a serious luxury brand in the U.S. In an interview with Automotive News, Chrysler’s brand CEO Peter Fong said that he sees the company’s flagship line as “a notch above Lincoln, a notch above Cadillac,” which has us wondering what sort of parallel universe Fong is from. True, Chrysler…
Report: Chrysler Ends Engine Alliance With Mitsubishi and Hyundai
In a brief statement, Chrysler has announced that the Global Engine Manufacturing Alliance (GEMA) is now entirely owned by the U.S. automaker, with both former partners, Mitsubishi and Hyundai, having sold their parts of the company. This may sound like a dull bit of business news, but it could most certainly have a big impact…
Report: Consumer Reports Survey Shows 81% Of Consumers Considering Buying Domestic
According to a recent Consumer Reports survey, the overwhelming majority of car shoppers are considering a domestic vehicle as their next purchase. Results of the “Auto Pulse” survey indicate that 81 percent of respondents looking at a new car are considering buying American. That number is significantly higher than the numbers for Asian imports (47…
Report: Cash for Clunkers Boosts August Auto Sales
The U.S. auto industry showed continued improvement in the month of August, helped on by the Obama Administration’s Cash for Clunkers program. Ford was once again a big winner as sales increased 17.2 percent over last August, a significant improvement over the 2.4 percent growth in July – which was thought to be good at…
Breaking: Chrysler and Nissan Part Ways On Platform Sharing
Chrysler and Nissan have officially canceled plans to work together on a number of platform sharing opportunities. Previous plans would have seen Chrysler supply Nissan with the next generation Titan pickup truck, in exchange for Nissan supplying Chrysler with a small car for international markets, as well as a rebadged Nissan Versa for South America….
Report: Chrysler Deputy CEO Jim Press to Leave By Year’s End
Chrysler’s deputy CEO Jim Press is planning to quit his post before the year’s end, reports the Wall Street Journal. Press took the helm of Chrysler in 2007 when Cerberus Capital Management took a controlling share in the company. He moved to the position after a lengthy 37-year career at Toyota Motor Corp. When Chrysler…
Report: Chrysler Drops Lifetime Powertrain Warranty
According to a report from the Pentastar nuts over at AllPar, Chrysler will be dropping its lifetime powertrain warranty on almost all of its vehicles. But it’s not all bad news. Back when Chrysler introduced the seemingly too-good-to-be-true warranty it didn’t overly publicize the fact that it wasn’t transferable. As a result, plenty of second…
Breaking: New Chrysler Incentive Doubles Cash-for-Clunkers Rebate
In a bid to get inventory moving out of showrooms in a hurry, Chrysler has decided to offer a new incentive program that would double the value of the government’s cash-for-clunkers program. Chrysler will offer $4,500 off (or 0 percent financing for 72 months) on most of its 2009 inventory – excluding the Dodge Challenger,…
Chrysler to Bring Four Fiat 500 Models to North America
The car that has generated the most publicity out of the Fiat/Chrysler deal is the Italian automaker’s 500 model and now word comes from Fiat’s CEO that four different versions of the subcompact will be offered in the U.S. Sergio Marchionne told Bloomberg that the four trim levels will include the standard 500, a convertible…
Future Uncertain For Chrysler Sebring, Dodge Caliber, Jeep Patriot and Compass
Now that Fiat CEO Sergio Marchionne is at the helm of the new Chrysler he is looking at making some changes. For starters, the Chrysler Sebring and Dodge Caliber, as well as the Jeep Patriot and Compass may get the axe. Marchionne is looking at cutting under-performing models from the Chrysler lineup, with a particular…
PT Cruiser Not Dead Yet
Can you hear that? It might sound a lot like Monty Python’s John Cleese, but it’s actually Chrysler’s PT Cruiser screaming, “I’m not dead yet.” That’s right, despite plans to scrap the retro-styled economy car, production will continue on. Pre-bankruptcy Chrysler had announced that it would cease production of the PT at its Mexico plant…
Fiat Says It Won’t Walk Away From Chrysler Deal
When the U.S. Supreme Court delayed the sale of Chrysler to Fiat yesterday it put the whole contract in jeopardy, giving the Italian automaker the opportunity to walk away if the sale isn’t approved by June 15th. Fiat CEO Sergio Marchionne has, however, confirmed his commitment to the purchase, saying that it would not deter…
