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Report: Fiat Plans to Brand Chrysler as a True Luxury Automaker

By Colum Wood Sep 22 2009

Fiat plans to market Chrysler as a serious luxury brand in the U.S. In an interview with Automotive News, Chrysler’s brand CEO Peter Fong said that he sees the company’s flagship line as “a notch above Lincoln, a notch above Cadillac,” which has us wondering what sort of parallel universe Fong is from. True, Chrysler… Continue Reading...

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Report: Fiat Plans to Brand Chrysler as a True Luxury Automaker