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Lincoln is the Ford Motor Companies luxury brand, and mainly rebadges Ford vehicles but adds premium features. Models to watch: MKZ
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Lincoln Mulling Performance Models to Rival Cadillac V-Series
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Every true luxury marque has a performance sub-brand, usually indicated by one, or a group of letters. BMW has its M, Audi its RS and Mercedes its AMG. But what about Lincoln? Nothin’, nada, zilch. That, however, may change with rumors that the Ford division is considering a performance line to help establish itself as…
Lincoln Customers Opting For All-Wheel Drive
While Audi is famous for their quattro all-wheel drive system, Lincoln is the only domestic luxury car brand to offer every single product with an AWD option, and buyers are leaning strongly towards having all 4 wheels powered on many of their products. Lincoln reports that 72 percent of MKT buyers and 62 percent of…
Lincoln MKC, MKD And Aviator Plans Revealed
After a long period of neglect by parent company Ford, Lincoln is expected to launch three new products within the upcoming years to complement their current lineup, with a small crossover, compact car and a version of the Ford Explorer joining the ranks. The new small Lincoln, tentatively known as the MKC, will be based…
2013 Ford Fusion, Lincoln MKZ Tipped as Possible NY Auto Show Debuts
With Chevy set to reveal its new 2013 Malibu, Ford is readying its family car rival. Ditching the current platform in favor of an all new global chassis, the 2013 Fusion will be sold throughout the world, combining the features of the current Fusion with the car’s overseas mid-size sister, the Mondeo. According to a…
Ford Creates Internal Division To Revive Lincoln
With its Lincoln luxury brand currently facing tumultuous times, parent company Ford has created a new internal division to help bring Lincoln back up to speed, after a period where the brand lacked resources needed to compete. Ford has set aside a staff of 85 to help work on various aspects of the Lincoln brand,…
Lincoln MKZ Hybrid Makes Up Over a Fifth of MKZ Sales
The Lincoln brand might have a lot of catching up to do when it comes to competing in the luxury segment, but perhaps they’re on to something with hybrids. According to some recent figures released by the Ford luxury arm, a total of 394 MKZ Hybrids were sold in February, over a fifth (22 percent…
Ford To Cut Back On Red And Black Paint Due To Supply Shortage
Ford is asking dealers to curtail orders of three shades of red paint, and one hue called “Tuxedo Black” due to difficulties sourcing metallic elements needed for the paint. The element, which is produced by a Japanese supplier, is unable to be produced to due damage resulting from the natural disasters that occurred in the…
Lincoln Gets Highest Score In 2011 J.D. Power Durability Study
Lincoln received the top award for from J.D. Power and Associates in their annual durability study, narrowly beating out Lexus as well as all other brands sold in America. Two models from Lincoln in particular received shout-outs: the MKZ was the highest-ranked in the category of Entry Premium, and the Navigator captured the Large Premium…
Lincoln MKT Town Car Set To Take Up The Livery Car Mantle From The Panther Platform
The Lincoln Town Car is legendary for its ubiquity as a “black car”, a private limo for the well-to-do in New York City and other swanky locales. But with the Panther Platform vehicles (like the Town Car, Ford Crown Victoria and Mercury Grand Marquis) set to be killed off very shortly, Lincoln has been scrambling…
Ford Continues To Terminate Lincoln Dealerships
Ford‘s quest to trim the fat from Lincoln‘s dealer network continues as the company aims to cut another 100 dealers in what it calls “major markets”, from 500 to 325. So far the brand is down to 434 as for December 31, 2010. With more roughly 4 times as many stores as other luxury brands…
Lincoln Dealers Won’t See New Product At Meetings With Ford Execs
With 200 of Lincoln‘s 1200 dealers staring down a possible termination of their franchise, an upcoming dealer meeting will provide little comfort to retailers of Ford’s luxury brand, as the Blue Oval will not share upcoming product details with Lincoln’s sales force. Even though Ford is aggressively targeting Lincoln dealers with a demand for a…
Dealers Offering Lessons for Complex MyFord Touch System to New Car Buyers
Now Ford dealers are fighting back, taking the initiative by setting up workshops to show customers how to use the new technology; some are even going as far as hiring ‘technology’ specialists.
Lincoln To Get Unique Styling And Powertrains
As part of a revitalization program for Lincoln vehicles, Ford announced a series of measures aimed to take Lincoln even further upmarket. Speaking at the Detroit Auto Show, Ford’s Vice President for Global Product Development Derrick Kuzak said that the Blue Oval was aiming for a “full differentiation” of Lincoln. Future Lincolns would not share any…
MyFord Touch Distracting Says Consumer Reports, Drops ‘Recommended’ Rating on Edge
Consumer Reports has decided to drop its ‘recommended’ rating for both the Ford Edge and Lincoln MKX crossovers, due to the Blue Oval’s new MyFord and MyLincoln Touch systems. Editors at the magazine said the system was difficult to use and required drivers to look away from the road for too long. Consumer Reports, it…
Ford Edge And Lincoln MKX Face Recall Due To Fire Hazard
Ford is recalling both the Edge crossover and the Lincoln MKX luxury crossover due to an electrical short that could lead to a fire. The vehicles were built during a 6 day window, and also includes certain Ford F-Series trucks. Dealers will inspect a component known as the body control module, and replace it if…
Ford Hires Cadillac Design Boss to Recreate Lincoln Brand Image
Cadillac has had had a great deal of success over the past several years, with a turnaround that has been marked by vehicles that stand out in the marketplace. Meanwhile, Caddy’s cross-town rivals at Lincoln have faltered, producing luxury vehicles that have failed to capture the attention of consumers. So with Ford planning numerous new…
Lincoln Rolls Out ‘Complimentary’ Service Program
Labeled the ‘Lincoln Complimentary Maintenance Program,’ it provides free servicing to customers who own 2011 model year or newer Lincoln vehicles and is designed to enhance the 50,000 mile, four-year bumper to bumper manufacturer’s warranty.
New Recalls Issued by Mitsubishi, Suzuki and Ford
Ah, another day, another spate of recalls. A total of 90,000 vehicles from three different automakers are under separate recalls for everything from loose mirrors to defrosters. (At least it’s not as ridiculous as rusting Bentley ornaments). Suzuki is recalling a total of 70,000 SX4 models from 2007 to 2010 due to side mirror covers…
Lincoln Dealers Protesting Dealership Upgrades, Demand To See Future Product First
While Ford is demanding that Lincoln dealers invest millions in renovating their showrooms, franchise holders are balking at Ford’s demands until they see the upcoming product that Ford claims is in the pipeline for its luxury brand. Ford has asked dealers for the million dollar upgrades despite claims that all-new product won’t be available for another two…
Green Car Of The Year Award Finalists Announced
Green Car Journal has announced its candidates for its Green Car Of The Year award, with the five car field being composed of some pretty serious competition, Naturally, the Chevrolet Volt and Nissan Leaf are the leading contenders, with the Lincoln MKZ Hybrid, Hyundai Sonata Hybrid rounding out the field, and the Ford Fiesta being…
2011 Green Car of The Year Finalists Include Chevy Volt, Nissan Leaf
The finalists for the 2011 Green Car of the Year award have been announced and unlike in years past there’s a lot of competition, not to mention a lot at stake. Some serious heavyweights are on the list for 2011 including the Nissan Leaf and the Chevy Volt. Other finalists include the Lincoln MKZ Hybrid…
Ford Reveals Remainder of SEMA Show Lineup With Three Custom Explorers and Lots More
Ford has just announced the remainder of its SEMA lineup of custom cars, which will joint the eight Fiestas on display at Ford’s usually huge presence at the aftermarket expo. Along with a mishmash of other customized Fords, the Blue Oval will use the show to put the focus on its new 2011 Explorer crossover,…
Lincoln Considering New Luxury Pickup
If Lincoln does decide to re-enter the pickup market, it will likely be based on the larger S-D pickup -possibly a F-250 3/4 ton truck with a stretched cab, similar to Ram’s current Mega Cab.
MKT to Teplace Town Car as Lincoln’s New Limo
A second variant will be built off a heavy duty chassis, capable of being lengthened up to an additional 120 inches and aimed straight at stretched limousine operators.
