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The Japanese car company Toyota is known for being one of the largest car companies in the world. Although here in North America, they’re stereotyped as being boring, family friendly cars. Toyota made a huge splash by bringing the Prius Hybrid vehicle to the consumer market. The Prius has quickly become an instantly recognizable vehicle that reached celebrity status. Toyota now has a few Hybrids available, and seem to be leading the way for alternate, green fuel.
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SEMA 2009: Five Axis Priuses Make Going Green Stylish… and Blue
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Thanks to tuner Five Axis, the Toyota Prius has never looked this cool. Now in its third generation, the 2010 Prius has gotten considerably better looking over the years, but the two modified versions on display this week at the 2009 SEMA Show take green motoring to a stylish new level. Five Axis has built…
Official: Toyota to quit Formula 1
Toyota, the world’s largest automaker, is pulling out of Formula One racing to focus on its core business. The decision comes a day before the Japanese manufacturer is expected to announce its worst ever financial results. “Based on the current economic environment, we realize we have no choice but to withdraw from Formula One,” said…
SEMA 2009: Toyota to Display Two Modified Priuses by Five Axis
For the SEMA Show, Toyota often calls on the Five Axis tuner shop to create wild and wacky Scions or Lexuses, but for the first time the custom fabricators have been called upon to modify a Prius. Actually, Five Axis has built two versions of the 2010 Prius, the first called the Prius Aerius (Latin…
SEMA 2009: Toyota Tundra Hot Rod Revealed Ahead of SEMA Debut
Ahead of its official debut later today at the 2009 SEMA Show, Toyota has revealed a single photo of its Hot Rod Tundra. Build by Phoenix-based motorcycle shop Sucker Punch Sally’s, the Tundra gets a long list of design cues from the hot rods of the 1950s and ’60s. The Regular Cab 4×2 gets some…
Report: Toyota FT-86 Could be Next Celica or Scion tC
The rumors about the Toyota FT-86 Concept’s production name are as numerous as the theories, with reports pointing in all sorts of different directions. According to the folks at the U.K.’s AutoCar, the car is likely to be called the Celica. The name is apparently being considered because it has a long history and resonates…
Report: Toyota Enters Korean Market to do Battle With Hyundai on its Turf
With Hyundai gaining ground on the international stage, Toyota has decided to take the fight to the Korean automaker on its home market. Earlier this week Toyota introduced four models in South Korea: the Camry, Camry Hybrid, Prius and RAV4. The more mainstream cars join the lineup of Lexus vehicles, which Toyota Motor Corp has…
Tokyo 2009: Toyota FT-86 Concept Officially Debuts
Toyota has officially unveiled the FT-86, a concept car that is set to inspire an upcoming compact sports car. The name FT-86 brings together Toyota’s past and future, with the “FT” coming from the FT-HS hybrid concept from a few years back, while the “86″ is donated from the AE-86, a small rear-drive, two-door Corolla-based…
SEMA Preview: Hot Rod Brooks and Dunn Toyota Tundra Headed to Aftermarket Expo
Thanks to the folks at PickupTrucks.com we have our first glimpse at what the Brooks and Dunn Toyota Tundra SEMA Show truck will look like. Interestingly, the theme of the pickup isn’t so much country music, as it is the Hot Rod car craze. Built to look like a 1950s-style hot rod, the truck will…
Tokyo Preview: Toyota Sai Hybrid Debuts in Japan
If the all-new Toyota Sai Hybrid looks familiar – it should. The new Toyota hybrid model is based very closely on the new Lexus HS platform. Sold as a premium Lexus luxury car in North America, the same car will be down-graded somewhat for sale in its home market. Even the design is almost identical…
Tokyo Preview: New Rear-Drive Toyota Mark X Debuts
You probably haven’t heard of the Toyota Mark X and that’s not surprising considering it isn’t sold in North America. Its also a shame, however, as the largish car is based on the same platform as the Lexus GS, meaning it is rear-wheel drive – with an all-wheel drive option available. It has a lot…
Video: Toyobaru Runs the Nürburgring
Some video of the Toyobaru spots car lapping the Nürburgring in Germany has found its way on to YouTube. Considering the heavy use of camo used to cover the car up, there’s reason to believe this is the Subaru version of the small sports car, rather than the Toyota model. Toyota has already released numerous…
Report: New Toyota FT-86 Photos Give Detailed Look at Upcoming Sports Car
The official reveal of Toyota’s FT-86 Concept is just a few days away but that doesn’t mean you can’t get a better look at the company’s latest sports car right now. The folks at FT86Club have dug up a large selection of studio shots that show the concept in much greater detail. For starters, the…
VIDEO: Toyota FT-86 Concept Makes Video Game Debut in GranTurismo 5
Toyota’s new FT-86 Concept car hasn’t even received its official unveiling at the Tokyo Auto Show and yet its already made its video game debut. Toyota has released a short clip of the FT-86 in the upcoming Gran Turismo 5 game. There are plenty of great clips of the stunning new Toyota, and even a…
Tokyo Preview: Toyota Prius Plug-In Hybird Concept to Get Japanese Debut in Tokyo
Officially unveiled last month at the Frankfurt Auto Show in Germany, Toyota is now set to give the Prius plug-in hybrid concept an official unveiling in its native land and in front of a more welcoming audience. Toyota has said that the Prius PHV Concept will be able to travel up to 12 miles on…
Tokyo Preview: Toyota FT-EV II Electric Car Unveiled Ahead of Official Debut
Toyota will take the wraps off an updated version of its FT-EV electric car at the Tokyo Auto Show in just a few weeks. Called the FT-EV II, the car is designed for urban use with a total range of 90 km (56 miles) and a top speed of 100 km/h (62 mph). This news…
Report: Hybrids, Not Electric Vehicles, Are the Future Says Toyota Europe R&D Boss
Hybrid cars and not electric vehicles, are the future of mass market environmentally-responsible transportation, says Toyota Europe’s R&D boss Masato Katsumata. Obviously we would expect any Toyota representative to toe this line, as competitors like Nissan are focusing on the future of electric cars – like the Leaf EV. Speaking at a conference in Cologne,…
Tokyo Preview: Stunning Toyota FT-86 Concept Delivers “Racecar-like” Handling
Until today, if someone asked you what the best looking Toyota from the past decade was, you’d have a tough time thinking something up. As of today, the answer is the FT-86 Concept, which is set to officially debut at the Tokyo Auto Show later this month. The name FT-86 brings together Toyota’s past and…
Report: Honda CEO Calls Hyundai “Awesome”
Japanese auto manufacturers consider Korea’s Hyundai to be their biggest threat, according to a report by The Associated Press. As automakers around the world struggle to survive the weakened economy and up-and-coming Chinese companies seek to make a name for themselves, Hyundai has emerged as a major player. “Hyundai is awesome,” Honda Motor Co. chief…
Report: Toyota One Step Away from “Capitulation to Irrelevance or Death” Says New President
At a news conference in Tokyo, Toyota’s new President Akio Toyoda, said that Japan’s largest automaker has now slipped into the fourth (out of five) stages of corporate decline. Citing author Jim Collins’ How the Mighty Fall, Toyoda regretfully announced that Toyota had entered the stage called “grasping for salvation.” The previous three stages are…
Report: Cash for Clunkers Binge Brings September Hangover for Auto Indsutry
As expected, auto industry sales were way down for the month of September, after record highs posted during the previous month with the Cash for Clunkers program in effect. Compared to September of 2008, GM’s sales declined 45 percent, while Chrysler dropped 42 percent. Ford’s posted just a modest 5 percent loss due in part…
Report: Modified Priuses a Sign That Japanese Tuners Going Green
As the shift to environmentally-friendly vehicles continues, the aftermarket has begun to recognize this emerging market and begin catering to owners. Nowhere is this more evident than on the Toyota Prius’s home turf, Japan. On his blog, Japanese tuning industry insider Ben Shaffer (owner of parts importer and tuning houses Bulletproof Automotive and Bespoke Ventures)…
Report: 2010 Toyota 4Runner Officially Unveiled at Texas State Fair
Toyota chose the Texas State Fair and its truck friendly audience as the venue to debut its latest 4Runner model. For 2010 this body-on-frame SUV is both wider and longer, further differentiating it from the Highlander crossover. Toyota has opted to drop the V8 engine for the new model, instead offering a 4.0-liter V6 that…
Frankfurt 2009: Toyota Auris Hybrid Concept Revealed
Toyota is planning to offer hybrid versions of all of its vehicles by 2020 and the next step in that process is a Hybrid Synergy Drive version of the Corolla-based Auris hatchback sold in the U.K. Toyota unveiled a prototype of that vehicle, the Auris HSD Concept at the Frankfurt Auto Show today. The Auris…
Frankfurt 2009: Toyota Prius Plug-In Hybrid Concept Recharges in Just 90 Minutes
Until now we weren’t overly impressed with Toyota’s idea for a plug-in Prius hybrid, along the lines of the Chevy Volt. There’s still a lot we don’t know (including, hopefully, a lower price point), but today at the Frankfurt Auto Show, Toyota announced that the Prius Plug-In Hybrid Concept would be able to recharge fully…
