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The Japanese car company Toyota is known for being one of the largest car companies in the world. Although here in North America, they’re stereotyped as being boring, family friendly cars. Toyota made a huge splash by bringing the Prius Hybrid vehicle to the consumer market. The Prius has quickly become an instantly recognizable vehicle that reached celebrity status. Toyota now has a few Hybrids available, and seem to be leading the way for alternate, green fuel.

Frankfurt Preview: Toyota Auris HSD Concept Revealed

Frankfurt Preview: Toyota Auris HSD Concept Revealed
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Notoriously good at keeping secrets, Toyota has decided to blow its own cover and has released a smattering of details on the Auris HSD Concept that will debut at the Frankfurt Auto Show tomorrow (September 15th). Designed specifically for the U.K.,the Auris HSD Concept uses the same Hybrid Synergy Drive powerplant as found in the… Continue Reading...

Leaked: 2010 Toyota 4Runner Images Hit the Web

Leaked: 2010 Toyota 4Runner Images Hit the Web
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Toyota had set September 24th as the date to officially unveil the 2010 4Runner at the Texas State Fair, but thanks to an insider over at Toyota-4Runner.org, we have these leaked images. As a true off-road capable SUV with a body on frame construction, the 2010 4Runner looks the part, with plenty of hard lines… Continue Reading...

Report: Toyota Officially Confirms Prius Plug-In Hybrid Concept for Frankfurt Debut

Report: Toyota Officially Confirms Prius Plug-In Hybrid Concept for Frankfurt Debut
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After much speculation, Toyota has finally confirmed that a concept version of the Prius Plug-In Hybrid will appear at the Frankfurt Auto Show next week. Designed to take on the Chevy Volt, there is no word on when full public sales of the Prius PHV start, while the Volt is scheduled for sale in early… Continue Reading...

Report: Cash for Clunkers Boosts August Auto Sales

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Report: Cash for Clunkers Boosts August Auto Sales
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The U.S. auto industry showed continued improvement in the month of August, helped on by the Obama Administration’s Cash for Clunkers program. Ford was once again a big winner as sales increased 17.2 percent over last August, a significant improvement over the 2.4 percent growth in July – which was thought to be good at… Continue Reading...

Breaking: Toyota Prius Plug-in Hybrid Concept to Debut at Frankfurt Auto Show

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Breaking: Toyota Prius Plug-in Hybrid Concept to Debut at Frankfurt Auto Show
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We’ve been hearing from General Motors about the Chevy Volt for what seems like an eternity and now it’s Toyota’s turn. The Japanese automaker will reportedly debut a concept version of the Prius plug-in hybrid at the Frankfurt Auto Show in two weeks time. Toyota has yet to officially announce the debut, but that is… Continue Reading...

Report: Toyota in Talks With BMW to Use New MINI Coupe Platform for Future Sports Car

Report: Toyota in Talks With BMW to Use New MINI Coupe Platform for Future Sports Car
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Last week we reported on a story that BMW was in talks with Toyota to use its iQ city car platform as the basis of a future mini-MINI. Now it appears that deal may be two-sized as AutoCar is reporting that in exchange Toyota may get use of the MINI Coupe and Roadster platform to… Continue Reading...

Report: Toyota Dealers Price Gouging on 2010 Prius Models

Report: Toyota Dealers Price Gouging on 2010 Prius Models
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Several reports of price gouging on the new 2010 Prius have been reported at Toyota dealerships across the country. While the $4,500 rebate offered with the (now completed) cash-for-clunkers program made the Prius an attractive buy, many dealerships were apparently engaging in a little creative market value adjustment of their own, to capitalize on the… Continue Reading...

Report: Toyota Closes California NUMMI Plant in Bid to Cut Production by One Million Units

Report: Toyota Closes California NUMMI Plant in Bid to Cut Production by One Million Units
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Toyota has confirmed that, for the first time, it will close one of its U.S. plants. The facility is the New United Motor Manufacturing Inc. (NUMMI) plant in Freemont, California. “After the decision by General Motors to withdraw from the NUMMI joint venture, Toyota conducted a thorough review of its alternatives in light of current… Continue Reading...

Report: 2010 Toyota 4Runner to Debut at State Fair of Texas

Report: 2010 Toyota 4Runner to Debut at State Fair of Texas
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Toyota has announced that the State Fair of Texas will play host to the debut of the all-new 2010 4Runner. The new model promises to be “more rugged than ever,” which will help Toyota set the off-road-capable SUV apart from on-road machines like the Highlander. Once a staple of the Toyota lineup, car-based crossovers have… Continue Reading...

Report: Toyota Corolla Tops Cash-for-Clunkers Purchase List

Report: Toyota Corolla Tops Cash-for-Clunkers Purchase List
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With the Cash-for-Clunkers program officially ending last night, the U.S. Department of Transportation has now released its top 10 list of the most purchased vehicles under the program, with the most popular car purchased being the Toyota Corolla. Toyotas actually took three of the top 10 spots, with the Camry placing third and the new… Continue Reading...

Report: Toyota Prius Coupe To Be Designed in Italy

Report: Toyota Prius Coupe To Be Designed in Italy
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The upcoming Toyota Prius Coupe will add plenty of eye-catching passion to its environmentally-sound drivetrain thanks to a body that will be designed in Italy. Japan’s BestCar magazine has reported that an Italian coachbuilder will be outsourced to provide the design for the two-door Prius, with the possibilities being Pininfarina or Italdesign Giugiaro. The choice… Continue Reading...

Official: Toyota CEO Confirms Toyobaru Sports car

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Official: Toyota CEO Confirms Toyobaru Sports car
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Toyota CEO Akio Toyoda has, for the first time, officially made clear that the automaker is in fact working on a joint project with Subaru to build an affordable sports car. Toyoda made the statements at the Center for Automotive Research’s Management Briefing Seminars in Traverse City, Michigan The new car will be stylish, yet… Continue Reading...

Report: Toyota Forced to Slow Prius Production as Battery Supplier Can’t Keep Up With Demand

Report: Toyota Forced to Slow Prius Production as Battery Supplier Can’t Keep Up With Demand
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The 2010 Prius has been a popular car for Toyota since it first went on sale several months ago, but the pace of sales will slow considerably over the next few months. The reason for the lull is that the Prius’s battery supplier, Panasonic EV, can’t keep up with the demand. The third-generation of Toyota’s… Continue Reading...

Report: Toyota Not Planning Hybrid Yaris After All

Report: Toyota Not Planning Hybrid Yaris After All
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In a strange turn of events, a source inside Toyota has told the U.K.’s AutoCar that the Japanese automaker isn’t looking to build a hybrid version of the Yaris. The source says the car won’t be built in France, Japan or anywhere; not yet anyway. Toyota does plan to build hybrid versions of every car… Continue Reading...

Toyota Planning Yaris-Based Hybrid for Sale in Japan, Europe

Toyota Planning Yaris-Based Hybrid for Sale in Japan, Europe
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Just a few weeks after Toyota officially announced that it would build a hybrid version of the Corolla-based Auris in the U.K., new reports suggest a similar (but smaller) model is being prepared for Japan and Europe. The car would be built in Japan for the Japanese market and Toyota has plans to build a… Continue Reading...

Report: Mazda to License Hybrid Technology From Toyota

Report: Mazda to License Hybrid Technology From Toyota
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Mazda is reportedly in talks with Toyota over the prospect of licensing hybrid technology from Japan’s largest automaker for use in future green cars. Currently Nissan has a similar arrangement with Toyota for the Altima Hybrid. Mazda currently has one hybrid model, the Tribute HEV (pictured above), which is based on the Escape Hybrid and… Continue Reading...

Toyota’s Cost-Cutting May Claim 2010 Japanese Grand Prix

Toyota’s Cost-Cutting May Claim 2010 Japanese Grand Prix
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Yesterday Toyota announced that due to financial reasons it will not be able to host the 2010 Japanese Grand Prix, a move which could jeopardize a visit by Formula 1 to Japan next year. The race was scheduled to be run at Fuji Speedway, which is owned by Toyota but given the current economic climate… Continue Reading...

Plug-in Prius Due Out in 2012; Two Years After Chevy Volt

Plug-in Prius Due Out in 2012; Two Years After Chevy Volt
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According to a report in Japan’s Nikkei business paper, Toyota expects to sell as many as 30,000 plug-in Prius models annually once production begins in 2012. This would put the PHEV Prius on the market almost two years after General Motors has said its plug-in hybrid, the Volt, will be launched. The paper is also… Continue Reading...

Toyota to Launch iQ Mini Car in U.S. as Scion Model

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Toyota to Launch iQ Mini Car in U.S. as Scion Model
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Toyota will bring its iQ city car to North America by 2012, badged as a Scion model. Scion debuted a concept of the iQ (shown above) at the New York Auto Show this year. When it does launch, however, expect it to look significantly more tame. Currently the  mini car (about the size of a… Continue Reading...

General Motors May Sell Rebadged Prius

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General Motors May Sell Rebadged Prius
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Toyota may share a version of its Prius hybrid with General Motors according to a recent report by Bloomberg. Sources say Toyota President Akio Toyoda and GM CEO Fritz Henderson will meet in August in Michigan to discuss the possibility of selling a version GM-badged Prius – or possibly using Toyota hybrid technology to build… Continue Reading...

Aston Martin Introduces ‘Cygnet’ Commuter Car Concept Based on Toyota iQ Mini-Car

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Aston Martin Introduces ‘Cygnet’ Commuter Car Concept Based on Toyota iQ Mini-Car
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Aston Martin has just released details of an upcoming concept car the luxury British automaker is working on… and it’s not at all what you might expect. Rather than a high-powered exotic, this new machine, called the Cygnet, is a tiny commuter car. The Cygnet is based on the Toyota iQ and while it sounds… Continue Reading...

Toyota Prepping Supra-Successor

Toyota Prepping Supra-Successor
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According to its sources, 7Tune is reporting that Toyota is in fact preparing a successor to the Supra. This top-level sports car has taken a back seat to the economy-minded 086A – the code name for the yet unnamed joint Toyota/Subaru project. It’s also likely that development of a Supra-successor has been slowed due to… Continue Reading...

Japanese Company Considers Building Toyota Prius Hearse

Japanese Company Considers Building Toyota Prius Hearse
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Thanks to Lequios, you can do more for the environment once you’re dead than just become fertilizer for pushing up daisies. The Japanese hearse manufacturer is designing a hearse based on the 2010 Toyota Prius, meaning your last trip in a car can be an environmentally-responsible one. And you thought saving the planet for future… Continue Reading...

Shoichiro Toyoda Lashes Out at Toyota Execs

Shoichiro Toyoda Lashes Out at Toyota Execs
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One of the last things Shoichiro Toyoda did as honorary chairman at Toyota Motor Corp., was to assemble all of the company’s executives and give them a tongue lashing. Toyoda even called out president Katsuaki Watanabe and blamed him, as well as those other executives in charge of the Japanese automaker, for leaving behind the… Continue Reading...