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The Japanese car company Toyota is known for being one of the largest car companies in the world. Although here in North America, they’re stereotyped as being boring, family friendly cars. Toyota made a huge splash by bringing the Prius Hybrid vehicle to the consumer market. The Prius has quickly become an instantly recognizable vehicle that reached celebrity status. Toyota now has a few Hybrids available, and seem to be leading the way for alternate, green fuel.

2011 Tokyo Auto Salon: Prius G Sports Concept Tells CR-Z it isn’t The Only Fun One

2011 Tokyo Auto Salon: Prius G Sports Concept Tells CR-Z it isn’t The Only Fun One
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Hybrids are increasingly becoming the car of choice in Japan and as a result the country that’s responsible for popularizing electrified motoring is also the Mecca for hybrid tuning. Yes, some performance shops are working on adding more power to hybrid systems, but as with the rest of the auto industry, the majority of tuning… Continue Reading...

Tokyo Auto Salon 2011: G Sports Concept Vitz Shows How Good the 2012 Yaris Can Look

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Tokyo Auto Salon 2011: G Sports Concept Vitz Shows How Good the 2012 Yaris Can Look
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It’s not even for sale in North America yet, but over in Japan they’re already hard at work modifying the all-new Toyota Vitz – sold here as the Yaris. A marked improvement on the current model in the style department, the G Sports team at Gazoo Racing have customized this little hatch with a selection… Continue Reading...

Tokyo Auto Salon 2011: GRMN iQ Racing Concept by Gazoo Racing

Tokyo Auto Salon 2011: GRMN iQ Racing Concept by Gazoo Racing
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Over a year ago, Toyota introduced a limited edition iQ GRMN in Japan, with a supercharger strapped to the tiny car’s 1.3-liter 4-cylinder to produce 116-hp. Now GRMN (a special line of cars produced by Gazoo Racing) has released a Racing Concept based on that model. The vehicle has just been put on display at… Continue Reading...

2011 North American International Auto Show [NAIAS] Recap: Detroit Auto Show Highlights

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2011 North American International Auto Show [NAIAS] Recap: Detroit Auto Show Highlights
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The biggest debut at this year’s North American International Auto Show may have been a hybrid, but that doesn’t mean it’s not exciting. On the contrary, the Porsche 918 RSR is 767-hp of proof that hybrids can most certainly be cool. Based on the 918 Spider which also stole the show in Geneva last year,… Continue Reading...

Toyota Prius c Concept Previews Stylish Higher Mileage, Lower Cost Model

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Toyota Prius c Concept Previews Stylish Higher Mileage, Lower Cost Model
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Announcing the launch of the Prius family of vehicles at the Detroit Auto Show, Toyota unveiled the new Prius v hybrid, as well as a new smaller Prius concept. Called the Prius c Concept, the vehicle is an obvious evolution of the FT-CH concept that debuted at the Detroit show just a year ago. Designed… Continue Reading...

Prius v Adds Versatility to the Only Hybrid that Matters [Video]

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Prius v Adds Versatility to the Only Hybrid that Matters [Video]
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After 13 years on the market, Toyota has finally decided to expand the Prius name into a complete lineup of vehicles. And why not; the Prius has already grown into a brand, described by Toyota Division VP and General Manager Bob Carter as being synonymous with the very word hybrid in the same way Kleenex… Continue Reading...

Detroit 2011: Prius v Wagon, Prius c Concept Expand Prius Badge to a Four Car Brand

Detroit 2011: Prius v Wagon, Prius c Concept Expand Prius Badge to a Four Car Brand
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Fulfilling a promise from a year ago Toyota has expanded the Prius badge into a brand, unveiling a family of vehicles at the North American International Auto Show in Detroit. Along with the third-gen Prius and Prius Plug-in Hybrid, is the Prius v (a mid-size hatchback/wagon) as well as the Prius c Concept, which takes… Continue Reading...

Whistleblower Ordered to Pay Toyota $2.6 Million in Damages

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Whistleblower Ordered to Pay Toyota $2.6 Million in Damages
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The damages awarded to Toyota include $2.5 million for unauthorized disclosures of confidential information as well as $100,000 in punitive damages. Taylor also issued Biller instructions to return the confidential documents he obtained while employed by Toyota. Continue Reading...

Toyota Hangs On To Sales Crown Despite Rough Year

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Toyota Hangs On To Sales Crown Despite Rough Year
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From recalls to unintended acceleration to lawsuits, 2010 was not a good year for Toyota. The seemingly infallible automaker had its reputation for quality and reliability shattered forever – but that didn’t stop the brand from coming out as the sales leader in a few categories. Yet again, the Camry was America’s best selling passenger… Continue Reading...

Toyota Entune Is Japan’s First SYNC Competitor

Toyota Entune Is Japan’s First SYNC Competitor
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Toyota will release a new in-car telematics system, dubbed Entune, at the Consumer Electronics Show in Las Vegas this week. Taking a page from Ford’s SYNC and MyFordTouch systems, Entune will oversee navigation, entertainment and smartphone connectivity services. Entune will also support apps like Bing, Movietickets.com, Pandora. Toyota will only approve apps if they are… Continue Reading...

Toyota FT-86 Could Get 305-HP Subaru WRX STI Engine

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Toyota FT-86 Could Get 305-HP Subaru WRX STI Engine
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Previewed in concept form, the upcoming Toyota FT-86 was introduced as a budget sports car inspired by the Corolla AE86 and using a low-powered Subaru boxer engine capable of around 200-hp. Now, reports suggest that with increased development costs Toyota has decided to take the project further up-market, opting instead to run the WRX STI’s… Continue Reading...

Toyota Says Prius Will Be Best Selling Car in America by 2020

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Toyota Says Prius Will Be Best Selling Car in America by 2020
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With recently announced plans to unveil a Prius family of vehicles at the upcoming Detroit Auto Show, Toyota believes the vehicle that’s synonymous with hybrid technology will be the most popular car in America by 2020. “We will end the decade with Prius being the number one nameplate in the industry,” said Toyota’s U.S. VP… Continue Reading...

Top 10 Most Anticipated Vehicles of 2011

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Top 10 Most Anticipated Vehicles of 2011
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There’s no doubt that 2010 has been a monumentally important year for the auto industry and one worth looking back on. From the Toyota recall crisis, to the success stories at Hyundai and Ford, to the launch of the Chevy Volt and Nissan Leaf, there have been no end of major news stories in the… Continue Reading...

Chrysler Town & Country Set To Capture Minivan Sales Crown

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Chrysler Town & Country Set To Capture Minivan Sales Crown
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Few people pay attention to minivans, but an interesting sales war is heating up, with what could be Chrysler’s first major sales victory in their post-bailout era. Chrysler‘s Town & Country minivan, which just underwent a pretty substantial refresh, is the leading minivan according to sales data, moving 102,495 units through November. The perennial leader,… Continue Reading...

Toyota Forecasting 8 Million Units For 2012

Toyota Forecasting 8 Million Units For 2012
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Toyota is projecting sales of 8 million units in 2012, according to parts suppliers who have been briefed by the auto maker. The projections do not include units sold by Toyota subsidiaries Daihatsu and Hino. The last time Toyota sold such a volume was in 2007, when the company moved 8.42 million vehicles. Toyota expects… Continue Reading...

FT-86 Logo Revealed, Inspired by Boxer Engine

FT-86 Logo Revealed, Inspired by Boxer Engine
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A design sketch of what is rumored to be the logo for the upcoming Toyota FT-86 has surfaced online, clearly highlighting the Japanese sports car will be powered by a boxer engine. The design sketch shows two horizontally opposed pistons; an engine design that has earned the ‘boxer’ title because of its visual similarity to… Continue Reading...

Toyota Confirms Prius Vehicle Line; Prius MPV, Concept Debuts Planned for Detroit

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Toyota Confirms Prius Vehicle Line; Prius MPV, Concept Debuts Planned for Detroit
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Toyota will officially announce the launch of the Prius as its own vehicle line at the Detroit Auto Show in January with the introduction of two new versions of the popular hybrid. The unnamed new production model has been teased in the past and is believed to be an MPV-style vehicle with more functionality and… Continue Reading...

2012 Toyota Vitz [Yaris] Officially Revealed With Gauges Where They Should Be

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2012 Toyota Vitz [Yaris] Officially Revealed With Gauges Where They Should Be
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Toyota has officially taken the wraps off its new Japanese Vitz model, sold here as the Yaris. That might not at first be obvious, as the sub-compact has received quite the makeover, with an edgier design. It might not get your heart racing, but it won’t send you into a coma where you’ll dream about… Continue Reading...

Lexus Planning More Expressive Styling, Sport Packages for Future Models

Lexus Planning More Expressive Styling, Sport Packages for Future Models
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In addition, Lexus will broaden the range of sport packages, offering them on the RX and new entry-level CT models as well as the IS sedan. These sport packages will incorporate different suspension and chassis tuning and where applicable, more performance oriented driveline features. Continue Reading...

Toyota to Pay $32.4 Million Fine to Feds Over Recall Timing

Toyota to Pay $32.4 Million Fine to Feds Over Recall Timing
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Toyota has agreed to pay a $32.4 million fine in order to settle an investigation into the timeliness of the recalls it issued. The fine is the maximum allowable by law, bringing the total value of fines Toyota has paid to government agencies like the National Highway Traffic Safety Administration (NHTSA) to $48.8 million for… Continue Reading...

Goldman Sachs: Toyota To Lose Money Through 2013

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Goldman Sachs: Toyota To Lose Money Through 2013
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Analysts at Goldman Sachs’ Japanese arm have a dim forecast for Toyota, projecting an operating loss through the 2013 fiscal year, with Goldman predicting continued sales downturns in the United States, Europe and Japan, which comprise Toyota’s three biggest markets. Toyota sales, hammered hard by recalls earlier in 2010, are not projected to keep pace… Continue Reading...