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The Japanese car company Toyota is known for being one of the largest car companies in the world. Although here in North America, they’re stereotyped as being boring, family friendly cars. Toyota made a huge splash by bringing the Prius Hybrid vehicle to the consumer market. The Prius has quickly become an instantly recognizable vehicle that reached celebrity status. Toyota now has a few Hybrids available, and seem to be leading the way for alternate, green fuel.

Interest in Toyota Surges as Report Clears Electronics in Unintended Acceleration Cases

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Interest in Toyota Surges as Report Clears Electronics in Unintended Acceleration Cases
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Toyota hasn’t had the best run of luck in the past little while, but the automaker may be seeing the light at the end of the tunnel. The Japanese automaker is seeing a surge in popularity, just two days after NASA engineers cleared the company of electronic flaws in its throttle control system. It’s been… Continue Reading...

Toyota iQ EV to Debut at Geneva Auto Show, U.S. Leasing Program to Follow

Toyota iQ EV to Debut at Geneva Auto Show, U.S. Leasing Program to Follow
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As we anticipate the launch of the Scion iQ here in North America, parent company Toyota is preparing to introduction an all electric version of the mini-car in Europe. Set to debut at the Geneva Auto Show in March, the car uses a lithium-ion battery located under the floor. As a result it doesn’t take… Continue Reading...

General Motors To Develop Compact Pickup On Global Platform, With Thai Expertise

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General Motors To Develop Compact Pickup On Global Platform, With Thai Expertise
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With the Ford Ranger having left the building, General Motors is capitalizing on the death of a legend by going full steam ahead with the development of their next compact pickups, which will replace the Chevrolet Colorado and GMC Canyon. While the Ranger will be sold in markets across the globe, save for the United… Continue Reading...

Scion FT-S Now Tipped as Official Prodction Name of FT-86

Scion FT-S Now Tipped as Official Prodction Name of FT-86
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Toyota is preparing to showcase a second FT-86 Concept at the upcoming Geneva Auto Show, but that car is likely to arrive as a Scion in North America. Previously reported to wear the FR-S badge, the fan site Toyotobaru is claiming a name change to FT-S after word from a recent Toyota executive meeting. Pricing… Continue Reading...

Honda Dismisses Threats From UAW

Honda Dismisses Threats From UAW
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Even though Toyota saw its dealerships and other facilities picketed by UAW members in 2010, Honda is taking a tough stance on any interference by the United Auto Workers, with John Mendel, Honda‘s executive vice-president, dismissing them in a speech made on Tuesday. “The union announced that they’re going to target the operations of international… Continue Reading...

Chicago 2011: Toyota Matrix Revealed

Chicago 2011: Toyota Matrix Revealed
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The Toyota Matrix has always been a bit of a non-starter in the marketplace, but that’s not stopping Toyota from launching an all new updated version at the Chicago Auto Show. Just like the updated 2011 Corolla, the changes are essentially all cosmetic. The same 1.8L and 2.4L powerplants remain in place, as does the… Continue Reading...

Toyota the Fifth Most Sued Company in America

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Toyota the Fifth Most Sued Company in America
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Toyota, a company that has built a reputation for reliability, certainly has a target on its back after a year filled with recall woes. In fact, things have gotten so bad for the Japanese automaker that it now ranks as the fifth most sued company in America. Perhaps more shocking is that it has nearly… Continue Reading...

Toyota Yaris Hybrid Concept Teased Ahead of Geneva Auto Show Debut

Toyota Yaris Hybrid Concept Teased Ahead of Geneva Auto Show Debut
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While Toyota‘s plan for the Geneva Auto Show may be to put the focus back on sports cars with the debut of the FT-86 II Concept, the automaker will also continue to push ahead with plans to stay on top as the world’s hybrid leader. The company responsible for the Prius has just released a… Continue Reading...

Toyota Land Cruiser Celebrates 60th Birthday

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Toyota Land Cruiser Celebrates 60th Birthday
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Forget the Hummer, the Chevrolet Suburban or the Ford F-150 SVT Raptor. The Toyota Land Cruiser is bar none the off-roader. Whether it’s serving UN peacekeepers in far-flung conflict zones, traversing the Australian Outback or ferrying American kids to grade school, the Land Cruiser has done it all, and we salute its six decades of… Continue Reading...

Honda Fit Overtakes Toyota Prius In Japanese Car Market After Hybrid Subsidies End

Honda Fit Overtakes Toyota Prius In Japanese Car Market After Hybrid Subsidies End
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The best-selling car in Japan is about to change as government subsidies on hybrid cars has lead to a drop off in sales of the Toyota Prius. Analysts expect the Honda Fit to take the top spot. Prius sales began to dip in September after the government subsidy program ended, but Fit sales remained strong, buttressed by the introduction… Continue Reading...

Toyota Planning ‘Record-Breaking’ Display at Chicago Auto Show

Toyota Planning ‘Record-Breaking’ Display at Chicago Auto Show
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It’s not exactly news that Toyota‘s reputation has been battered and bruised over the past year and a half, and now the Japanese automaker is looking to win back favor with American consumers. And what better venue to do that than the Chicago Auto Show, one of the best attended shows in the country and… Continue Reading...

Toyota Avensis BTCC Touring Car Looks Menacing in the Flesh

Toyota Avensis BTCC Touring Car Looks Menacing in the Flesh
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While there was much anticipation for the debut of Toyota’s Avensis BTCC Touring Car last October, the project was delayed. Now we’ve received word that it will be making its debut on April 3rd at the Dunlop MSA BTCC event in Brands Hatch in the UK. The Avensis is still being built by GPR Motorsport… Continue Reading...

Toyota FT-86 Concept II Teased Ahead of Geneva Auto Show Debut

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Toyota FT-86 Concept II Teased Ahead of Geneva Auto Show Debut
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Not ready to let Subaru steal the show with the unveiling of its FT-86-based concept in Geneva, Toyota will do the same. But wait. What’s that you say? Toyota already unveiled the FT-86 Concept? Well yes, but this is the FT-86 Concept II. Yup, a sequel. With a lone teaser image, Toyota’s new concept will… Continue Reading...

Toyota Asks, What is the Plural of Prius? [Video]

Toyota Asks, What is the Plural of Prius? [Video]
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It’s time to put on your thinking caps, because Toyota wants you to do some serious thinking. In the automaker’s newest marketing campaign, they want you to tell them what the plural of Prius should be. This campaign comes after the introduction of the new Prius V at the Detroit Auto Show, and the announcement… Continue Reading...

Toyota Recalls 1.7 Million Vehicles Globally Including 245,000 Lexus Models in the U.S.

Toyota Recalls 1.7 Million Vehicles Globally Including 245,000 Lexus Models in the U.S.
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Toyota has just announced a recall of 1.7 million vehicles globally, with roughly 245,000 Lexus models in the U.S. Affected vehicles include the 2006 through 2007 Lexus GS300/350, the 2006 through early 2009 Lexus IS250, and 2006 to 2008 Lexus IS350 vehicles. The issue with the vehicles involves a fuel pressure sensor that may not… Continue Reading...

Veilside 4509 GTR Toyota Supra Takes Inspiration from Bentley, Audi R8

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Veilside 4509 GTR Toyota Supra Takes Inspiration from Bentley, Audi R8
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Considering how many years the MKIV Toyota Supra has been out of production, it’s amazing that the aftermarket continues to come up with new parts for it. But why not? The Supra remains one of the most versatile vehicles in the world when it comes to customization. Veilside possibly has some of the world’s most… Continue Reading...

Scion iQ Minicar Launch Delayed, Brand Focusing On Selling tC

Scion iQ Minicar Launch Delayed, Brand Focusing On Selling tC
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It has been a hit in Asia and Europe, but North Americans will have to wait a bit longer to get their hands on the Scion iQ. Originally the plan was to start selling the cutesy iQ minicar by March, but Scion’s parent company Toyota has now pushed this launch a few months back, so… Continue Reading...

Toyota Retains Top Spot as World’s Largest Automaker

Toyota Retains Top Spot as World’s Largest Automaker
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Despite an incredibly trying year filled with recalls and declining demand in the U.S., Toyota Motor Corp has managed to hold on to the title of being the world’s largest automaker. The title for 2010 marks the third consecutive year Toyota has topped the heap, after claiming the crown from General Motors in 2008. GM… Continue Reading...

NHTSA Says 2010 Was A Banner Year For Recalls

NHTSA Says 2010 Was A Banner Year For Recalls
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With 20.3 million vehicles recalled last year, 2010 was a record year for voluntary recalls, according to data released by the National Highway Traffic Saftey Association. While nearly 31 million vehicles were recalled in 2004 (the peak year on record), 2009 only saw 16.6 million cars recalled. In addition, 3 out of 5 vehicles recalled… Continue Reading...

Aston Martin Cygnet Priced At $50,000

Aston Martin Cygnet Priced At $50,000
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The Aston Martin Cygnet, the British luxury brand’s take on the Toyota iQ, is almost ready to go on sale, and the ultra-lux city car will start £30,995, or about $50,000 USD. Using the 1.3L Toyota engine and a 6-speed manual or CVT gearbox, the iQ’s 11 second 0-60 sprint is decidedly not Aston-like in… Continue Reading...

Toyota Prius V Video, First Look at the More Versatile Prius

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After 13 years on the market, Toyota has finally decided to expand the Prius name into a complete lineup of vehicles, starting with the Prius V. And why not; the Prius has already grown into a brand, described by Toyota Division VP and General Manager Bob Carter as being synonymous with the very word hybrid… Continue Reading...

2011 Tokyo Auto Salon: TES Concept T-Sports Previews Baby FT-86

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2011 Tokyo Auto Salon: TES Concept T-Sports Previews Baby FT-86
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Hardly the most attractive car on display at the Tokyo Auto Salon, the TES Concept T-Sports might be one of the most exciting for regular folks in search of an affordable sports car. Since the first introduction of Toyota‘s FT-86 Concept, rumors have surfaced that the cost of development of the car has risen and… Continue Reading...

2011 Tokyo Auto Salon: Chrome Prius Not as Bad as It Sounds… It’s Worse

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2011 Tokyo Auto Salon: Chrome Prius Not as Bad as It Sounds… It’s Worse
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Chrome on a car is cool when you’re talking about a Mercedes SLS AMG GT3 race car. Less so when you’re talking about a Toyota Prius. Still, when we spotted this IS.ME-tuned Prius at the 2011 Tokyo Auto Salon we had to snap a few pics to share, so you too can gawk at this… Continue Reading...

2011 Tokyo Auto Salon: Goodyear Racing Debuts Toyota Mark X Drift Car

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2011 Tokyo Auto Salon: Goodyear Racing Debuts Toyota Mark X Drift Car
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Over in Japan, the Lexus GS is sold as the Toyota Mark X, meaning that you can get the rear-drive sedan at a more affordable price. While not exactly the most dynamic diver’s car, the folks at Goodyear Racing though it would be perfect for their new race car – if you can consider the… Continue Reading...