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NASCAR Marketing Push to Target Colleges to Attract Young, Up-Market Fans
NASCAR is off to college. No, they won’t be enrolling in any classes – the racing circuit is on campus in hopes of recruiting a new generation of upmarket fans. If you’re off to school next week, be on the lookout for the NASCAR U CREW. These “brand ambassadors” will be visiting 12 college campuses…
NASCAR Stars Lead Chevy Volt Owners Convoy at Woodward Dream Cruise [Video]
NASCAR big boys, Jimmie Johnson and Jeff Gordon attended a Chevrolet Volt Homecoming Parade in metro Detroit on August 18 as a part of the festivities surrounding the annual Woodward Dream Cruise. Over 50 owners from 12 different states attended the even, with both Johnson and Gordon included in the pack as actual Volt owners….
2012 Toyota Camry Announced as Daytona 500 Pace Car
In 2007, Toyota began running Camrys in the Nationwide Series and has since claimed 60 wins and three manufacturer’s cups as well as propelling Kyle Busch to the driver’s title in 2009.
Report: Accidents Increase 5 Days After Televisied NASCAR Race In West Virginia
In West Virginia, fans sure do love their NASCAR races. In fact, that state boasts the most NASCAR fans per capitia. And five days after a NASCAR race is aired on TV, accidents caused by aggressive driving rise notably. The Journal of Applied Social Psychology wanted to see if aggressive, crash-filled racing influenced the day-to-day…
Danica Patrick Looking to Drop IndyCar for Full-Time NASCAR Gig
Reports are coming in that Danica Patrick is leaning towards a full-time move to NASCAR for 2012, running a full Nationwide Series with JR Motorsports and limited Sprint Cup Series races with Tony Stewart’s team. One shake-up in any agreement with Patrick however is that she still desires to run in the Indy 500 even…
Travis Pastrana Breaks Foot At X Games, Cancels His NASCAR Entry [Video]
Travis Pastrana might not be high-tailing it to NASCAR according to plan: at the X Games, he landed hard on his right foot, shattering his ankle as well as any chances to start in the Nationwide NASCAR Series on Saturday. Pastrana was attempting to nail a 720-double-backflip-spin on a dirtbike, but with a late rotation…
NASCAR Tests Fuel Injection At Kentucky Speedway
Kentucky Speedway will be testing fuel-injected engines in the premier NASCAR series this Thursday, and will be the first on-track test of the technology. Fuel injection is very common on standard fuel injected automobiles but NASCAR has stuck with carburated engines throughout its racing history. However, a decision was made last February to switch to…
Tony Stewart, Lewis Hamilton Swap Race Cars at Watkins Glen [Video]
Replicating a stunt from back in 2003 when Juan Pablo Montoya and Jeff Gordon swapped race cars at the Indianapolis Motor Speedway, earlier this week F1 pilot Lewis Hamilton and NASCAR racer Tony Stewart made the switch. Organized by Mobil 1 (which sponsors both racers), the event took place at Watkins Glen, the site of…
NASCAR Speeds To Facebook With New Car Town Game
NASCAR is looking to target a younger, hipper crowd—one that’s into this Facebook thing. And to do so they’re introducing a Facebook game, one that promises to be less annoying than Farmville, hopefully. Piggybacking off the successful Car Town, they’ve launched the slightly more cumbersome-sounding “NASCAR Pro Championship presented by Sprint” that will be featured…
NASCAR Magician’s Shackle Stunt Goes Horrible Wrong: Video
An Atlanta magician who calls himself “The Great Moodini” was entertaining the crowds at the Atlanta Motor Speedway last week when his Camaro-Shackle stunt went horrible wrong. He was supposed to escape his chains while shackled to the end of an accelerating Camaro. He didnt have enough time to escape the shackles and the Camaro…
Kimi Raikkonen Places 27th In National NASCAR Debut
Kimi Raikkonen struggled to a 27th place on his NASCAR Nationwide Series debut at Charlotte Motor Speedway. Raikkonen, driving the #87 NEMCO Motorsports Toyota prepared by Kyle Busch Motorsports, suffered a pit road penalty and damage to the front of his car, dropping from 15th to 27th place. The iceman enjoyed a great run in…
Win A Souped Up Dodge Charger R/T From The Kurt Busch Foundation
NASCAR driver Kurt Busch, is raffling a one off 2011 Charger R/T. However, this is no ordinary Charger. There have been some performance modifications added to the Charger to make it quite unique. This Charger is outfitted with door scoops inspired by the 1970 Charger R/T, unique rear spoiler and front fascia, black chrome 20-inch…
The Reagan Library To Display Race Cars And Legendary Memorabilia In Three Days
The Reagan Library located in Simi Valley, California, will debut an exhibition on May 27th called Start Your Engines: American Race Cars at the Reagan Library. This exhibit will feature race cars and other racing memorabilia. This exhibit will be featured at the Reagan Library, because of the former President’s interest in racing. The exhibit will run…
Rick Hendrick Builds His Own Corvette Engine
Even though owners are themselves putting together these engines, once assembled, each of the LS7 and LS9 motors in the program, is still backed by GM’s 5-year 100,000 mile warranty, just like any other.
Michael Waltrip To Race At Le Mans
Michael Waltrip is said to be racing at Le Mans this June, becoming the latest in a succession of stock car drivers to try their hand at the grueling 24 hour race. Together with Rob Kauffman and Rui Aguas, Waltrip will pilot a Ferrari for Italian outfit AF Corse. Waltrip will test the car at the…
Tea Party To Sponsor NASCAR
The Tea Party political movement is sponsoring an entry in NASCAR’s Camping World Truck Series, with the red #89 truck driven by Chris Lafferty being rebranded as the “We The People’s” truck for the next two seasons. The sponsorship will actually work in reverse from the usual arrangements, with sponsorship money actually going to the…
Kimi Raikkonen To Compete In NASCAR
Former F1 world champion Kimi Raikkonen will join NASCAR, in a surprise move, a departure from his previous endeavors in Formula 1 and rally racing. A Finnish newspaper, cited by Autosport, claims that Raikkonen will start out in the Truck series before moving on to both the Nationwide and Sprint cup car series. No start…
Jeff Gordon To Appear In CARS 2
NASCAR star Jeff Gordon will appear in the upcoming Pixar film Cars 2 as Jeff Gorvette, a Corvette C6.R, and his role will be more than just a cameo. The Gorvette character (if it can be called that) will be positioned as a rival to protagonist Lightning McQueen. While the connection between NASCAR and Corvette Racing…
Want to Known When the Next Race is and What Channel it’s On? There Is An App For That
Auto racing fans rejoice. If you’ve always wanted a handy device to let you know when the next race is, now there is a smart phone app that will keep you in the know. SpeedWeekly Magazine has developed an app which will give you information such as start times, location, which network is broadcasting the…
Army Wins the Sponsorship Battle, Keeps NASCAR Team
Earlier this month a debate raged on whether the American armed forces should sponsor NASCAR teams, one that had the potential to get ugly. But the House voted 241-148 to ditch the proposal, allowing the Army, Air Force, and National Guard to keep on racin’. Rep. Betty McCollum (D-MN) introduced the proposal, as an amendment…
Congresswoman Receives Threats Over Proposal To Stop Army Funding Of NASCAR
Rep. Betty McCollum (D-MN) has been campaigning for the removal of the U.S. Army’s sponsorship of a NASCAR entrant in the Sprint Cup Series, a project that costs the Pentagon about $7 million dollars per year. While McCollum has fielded irate calls from those who are angry about her proposal, the threat, delivered via fax,…
NASCAR goes Fuel Injected – Finally
Given political pressure placed on motorsports organizations to improve efficiency and reduce their carbon footprint, it was only a matter of time before NASCAR made some concessions – replacing carburetors with EFI systems is seen by many as a logical move.
Carl Edwards to Star in HBO Mini-Series
Even NASCAR is getting into the action when it comes to making guest appearances on TV historical dramas. Coming soon to your small screen is Roush Fenway Racing driver Carl Edwards who will be playing General John B. Gordon on HBO’s forthcoming mini-series “To Appomattox.” The mini-series features eight parts and revolves around the last…
Official: Travis Pastrana And Michael Waltrip To Tackle NASCAR
After discovering that Travis Pastrana had left Subaru and the world of rallying, the ex-rally driver has confirmed his intentions to dive into NASCAR, with a Toyota-backed entry into the NASCAR Nationwide Series in collaboration with Michael Waltrip. The plan is to enter 7 races in 2011, with an additional 20 in 2012. Pastrana will…
