baojun
GM Launches Baojun Brand In China; Name Means “Treasured Horse”
As the Chevrolet brand moves upmarket outside of North America, General Motors needed to create a new entry level brand to sell cars in China, now the largest auto market in the world. In conjunction with Chinese partners SAIC and Wuling, GM has created the Baojun brand, which literally means “treasured horse”. Baojun is expected…
