consumer surveys
Harris Poll Results Are Out. Ford, Mercedes-Benz Are Tops
The latest Harris poll results are out and Ford has taken the top spot in the “Full line automotive” sector, while Mercedes-Benz takes the win in the “Luxury” sector. The winners scored the highest in terms of customer connection, commitment, equity and trust. Ford beat out rivals such as Chevrolet and Honda, while previous category…
Loyalty Not a Factor When Choosing Car Dealers; Survey Says
Not only that but research shows they’re often willing to travel to get the best deal on a car or truck.
