customer loyalty
Here’s Why Automakers are Making Crossovers and SUVs
A new study shows sales of crossovers and SUVs continue to grow in the U.S.
Ford Retains Top Customer-Loyalty Title
Ford still has the most customer loyalty anywhere in the auto industry according to the IHS Automotive Loyalty Awards.
Hyundai, Ford Tops In Brand Loyalty Survey
When it comes to automotive brand loyalty, consumers trust Hyundai, this according to a new study. The study was done by Experian Automotive, a data service that tracks vehicle registration data and consumer attitudes, and it found that consumers really trust Hyundai. But making big progress is Ford – the automaker took six of the…
Hyundai Overtakes Honda, Toyota for Top Spot in New Brand Loyalty Study
Kelley Blue Book announced today that Hyundai has taken the number 1 spot in brand loyalty, beating out Honda and Toyota, on kbb.com for Q2 2011. Automakers have struggled recently to retain loyal customers due to the economic downturn and consumers becoming more aware of issues such as fuel prices and safety recalls. Hyundai has…
Pontiac Owners Still Mostly Loyal To GM Products
Ever wonder where Pontiac owner’s are going shopping for new cars since the brand folded? Honestly, we hadn’t, until this new study came to our attention. According to a study by Polk Automotive, most of them are staying loyal to General Motors. An astonishing 53.3% have come back to buy another GM product, with Chevrolet…
Honda Tops Toyota in Customer Loyalty
According to a new survey by Consumer Reports, Honda has surpassed Toyota to become the number one brand for customer loyalty in the U.S. According to the new report performed in April, 68 percent of current Honda owners said they would “most likely” buy another Honda – up one percentage point. Toyota slipped to third…
