Danica McKeller
Toyota Markets Prius c to Gen Y with Winnie Cooper, Bill Nye – Video
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Making a product that’s attractive to a certain demographic is only one part of a successful new car launch. But how do you make it attractive? Easy! First, you make something targeted at that group. Second, you market it directly at them. That’s the reason Kia’s Super Bowl ad featured Motley Crue and the same…
