Dr. Dieter Zetsche
Report: Daimler, Renault Team Up for Small Car Alliance
German automaker Daimler AG and French car manufacturer Renault have reportedly agreed on a new business strategy that will see both parties create a global small-car alliance, sharing development costs and technology. Details of the deal are set to be announced tomorrow in Brussels with Daimler CEO Dieter Zetsche and Renault-Nissan Boss Carlos Ghosn taking…
Detroit 2010: Mercedes-Benz Design Concept Defines the Term Abstract
Taking the idea of a concept car to a whole new level, Mercedes-Benz has just unveiled the new Mercedes-Benz Design Concept at the Detroit Auto Show. Called “abstract” by Mercedes CEO Dr. Dieter Zetsche, we couldn’t agree more. In fact, it’s almost like they took a DTM C-Class with it’s imposing front grille that hugs…
Report: Daimler to Announce Small Car Partner in 2010
Dr. Dieter Zetsche, CEO of Mercedes-Benz parent company Daimler has said that the company will announce a small car partner mid way through 2010. Daimler has been in talks with French automaker Renault, with rumors that the two may partner on a new line of small cars and electric city cars. This partnership could also…
Report: Mercedes Bringing Small Car to U.S. in 2012
Mercedes will introduce at least one small car to the U.S. in 2012, doing a 180 on a past decision to stick to larger vehicles in order to enforce the brand’s high-end image. The news comes directly from CEO Dr. Dieter Zetsche, in an interview in the Wall Street Journal. The car would compete with…
Report: Mercedes Dumps McLaren, Buys Brawn
As rumored, Mercedes-Benz has decided to part ways with McLaren after 15 years as partners in Formula 1, opting instead to buy a majority stake in the Brawn GP team. The new team, named Mercedes Grand Prix, will run in the 2010 F1 season, keeping much of the Brawn team, including team principal Ross Brawn….
Report: Mercedes Bringing S-Class Plug-In Hybrid Concept to Frankfurt
Mercedes will debut a plug-in hybrid version of the S-Class at the Frankfurt Auto Show next week. The car, apparently labeled the Vision S500 PHEV (Plug-In Hybrid Electric Vehicle), will be powered by a V6 gasoline engine, connected to an electric motor and a lithium-ion battery pack. The uber-saloon will be able to travel up…
