Emerging markets
Volkswagen To Introduce Low-Cost Sub Brand For Emerging Markets
Volkswagen, the German automaker whose name translates to the “People’s Car,” is creating a low-cost sub-brand that will offer products to people in emerging markets. According to Volkswagen head of research and development, Ulrich Hackenberg, the automaker has garnered expertise in low-cost vehicles production and will create products that are tailored to these individual markets….
Lotus Launches in China With Beijing Dealership, 10 More to Follow Next Year
There used to be a time when any car company hoping to succeed in business would open up shop in North America. While North America remains one of the key markets for car companies, the new focus is on emerging markets, with China as the number one choice. Group Lotus is the latest to enter…
Volkswagen Poised to Overtake Toyota as World’s Largest Automaker
VW was the first western automaker to set up shop in China and has been selling cars there for around three decades. And it looks like its goal of becoming and remaining the world’s biggest automaker in terms of volume is likely to bear fruit, for in addition to VW products, it’s also seen demand...
