honda marketing
Honda, Acura Splitting Into Separate Divisions
American Honda has revealed that it’ll be restructuring its U.S. operations to help further differentiate the Honda and Acura brands.
Honda Ads Getting New Slogan: ‘Start Something Special’
Honda will be introducing a new advertising tag line in its marketing efforts, “Start Something Special,” the Japanese automaker has announced.
Former Chrysler Marketing Executive Moves To Honda
Michael Accavitti once worked for Chrysler as its chief marketing officer, even becoming president of the Dodge brand. But now he’s taken his talents to Honda, where he will be doing much the same thing. Accavitti worked at Cisco Systems shortly after his stint in Auburn Heights, spending the past two years there. It will be…
