Hyundai Named Most Appealing Non-Luxury Brand By Jason Siu Jul 23 2014 6 Share this Article Tweet Hyundai has managed to top yet another J.D. Power study among nonpremium brands. Continue Reading... Filed under: Featured Articles Hyundai KoreanTags: apeal rankings, APEAL study, automotive performance execution and layout study, Hyundai, hyundai apeal study, hyundai brand, j.d power, j.d. power apeal study