Youngest Car Buyers Seek Out Foreign Brands By Huw Evans Jul 08 2011 Share this Article Tweet Toyota’s youth-oriented Scion brand had the biggest penetration among Gen Y car buyers, some 21.2 percent, followed by Mitsubishi, Mazda, Nissan, Volkswagen and Kia. Continue Reading... Filed under: Accessories European German Japanese Korean Lifestyle Mitsubishi Nissan Scion Technology VolkswagenTags: Generation Y purchasing habits, Import brands, Mitsubishi, Nissan, Scion, vehicle personalization, Volkswagen, young car buyers