marketing strategies
Honda’s New Development Chief Aims to Re-inject Excitement
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However, there are signs that Honda is trying to re-capture the “je ne said quoi” that marked the company and its products a generation ago. It’s new North American development boss, Erik Berkman, who spearheaded the introduction of the popular 2004 Acura TL, is putting together a plan designed to help Honda restore its reputation.
2012 Tesla Model S Video Previews EV Launch
In the meantime, in order to try and keep the Model S the hot topic of conversation, Tesla has released this video, in which designer Franz von Holhausen and sales supremo George Blankenship discuss the merits of the all-electric, high performance sedan.
Lexus Teases First Ever Superbowl Ad [Video]
In the run up to the Superbowl XLVI commercial, Lexus is also launching a social media activation tool called “TweetDrive Engineered by Lexus.”
Kia “Male Fantasy” Super Bowl Ad to Feature Adriana Lima, Chuck Liddell and Mötley Crüe
Essentially, the ad incorporates a Kia Optima tearing around a race track, while scantily clad supermodel Adriana Lima and mixed-martial arts fighter Chris Liddell do what they do best, as Mötley Crüe rock on stage, performing Kickstart My Heart.
CODA EV Priced from $39,900
Furthermore, at the 2011 LA Auto Show, where the company had a number of it’s CODA sedans on display, the company also announced that it’s partnering with GE Energy to market and distribute the GE WattStation EV charging unit alongside the cars at same retail locations.
Rolls-Royce Ghost Will Remain Brand’s Smallest Car
Since being launched, the Rolls-Royce Ghost sedan has attracted a new type of customer to the brand which tends to be younger and more in-tune with today’s technology.
Suzuki Kizashi Could Get VW 2.0T Powerplant
A new marketing campaign, dubbed ‘Suzuki Kicks’ launched this past December, specifically targeted at the brand’s largest regional markets in the US, primarily in the South and North Eastern states is now gaining momentum.
Nissan Announces Custom Wraps as No-Charge Option on NV Commercial Van
In addition, the no-charge graphic packages include up to 70 feet of customized wrap material and free installation. Buyers who choose not to go with these packages, can receive a rebate of $300.
Dodge and Mopar Announce No-Charge Maintenance Plans
The program, which has a retail value of $1,100, includes oil, lube and filter changes every three months or 3000 miles up to the 36 month period, scheduled maintenance every 6,000 miles, $35 per day courtesy car rental, up to a period of five days for any mechanical repairs, $100 sign up and go roadside...
