mattel
This Toy Car Runs on Cricket Power
The Bug Racer will be the craziest, strangest thing you will see this holiday season.
Elliot Handler, Inventor Of Hot-Wheels Dies At 95
Elliot Handler, the Mattel co-founder and inventor of Hot Wheels died on July 21 at age 95 of undisclosed causes. Handler also invented the Barbie doll with wife Ruth Handler and created Hot Wheels after searching for a product that would appeal to boys. Hot wheels debuted in 1968 with a line of candy-coloured hot rods, with…
Hot Wheels Video Racers Let You Record, Watch All The Action
Hot Wheels are a timeless cool toy, so imagine our happiness when we heard about the latest development coming to these iconic mini cars. Mattel’s Video Racer lets you recording while you’re racing them. Here’s how it works: the Video Racers are equipped with small video camera that can record 30 to 60 frames per…
DeLorean Plans to Expand Their Brand to Clothes and Toys
First came the limited edition Nike Dunk 6.0 DeLorean shoes that sold out as soon as the stores opened. Then there was the DeLorean Time Machine Hard Drive so you could back up your files McFly style. Now, there’s more good news for you Back to the Future fans out there – DeLorean is in…
SEMA Preview: Ford Teases Five F-150s Ahead of SEMA Debut
Along with a simply massive display of 2010 Mustangs for this year’s SEMA Show, Ford will showcase the tuning expertise of four shops (and one in-house project) that have chosen the F-150 as their vehicle of choice. And just as the Mustang is the most customized overall vehicle in the $31.8 billion aftermarket industry, the…
