Mitsubishi
New York 2011: Mitsubishi i Electric Car Priced At $20,490
The Mitsubishi i electric vehicle will start at $20,490 after a federal tax credit, coming in at nearly $5000 less than a Nissan Leaf. The $20,490 sticker price is for a base ES model, while the upgraded SE trim with an 8-speaker 360 watt stereo, leather wrapped steering wheel, 15″ alloys and fog lamps will…
2015 Mitsubishi Evo Previewed With i-MiEVO Electric Sports Sedan
Behold the future of the Mitsubishi EVO. April Fools! Looking surprisingly cool, the folks at Mitsubishi Canada have perhaps the best April Fools prank of the day, posting a creatively photoshopped version of the i-MiEV electric car, inspired by the brand’s Evo sports sedan, on its Facebook page. Claiming to be the 2015 i-MiEVO concept,…
Mitsubishi i Grows In Size For U.S., More Suited To Highway Driving
Mitsubishi‘s diminutive i electric vehicle is undergoing some fairly substantial changes when it makes its debut on our shores, the most significant being a slight increase in length and a 5 inch bump in width, with the extra size added to help the car feel better during high speed highway driving. While Japanese drivers experience…
Mitsubishi Evo Resurrected, Future Versions Headed in a ‘Different Direction’
Reports of the Mitsubishi Lancer Evo’s death have been greatly exaggerated. After the unsurprisingly angry backlash the company received from its fanbase, Mitsubishi has apparently reversed its decision to kill its flagship rally fighter. Mitsubishi now must find a way to balance the ferocious performance and cult-status image of the Evolution with the new eco-friendly…
Japanese Auto Plants To Face Parts Shortages
Japanese auto makers have been scrambling to assess the impact of the recent natural disasters on their supply chains, as North American production facilities face potential harm, as Japanese factories have begun suspending production in the face of a series of catastrophic events. Toyota has suspended overtime production at their North American facilities, while Subaru…
Honda, Toyota, Nissan, Donate $3.75 Million Each For Earthquake Relief
Japan’s three largest automakers announced that they will donate $3.75 million each for earthquake relief. Honda says it will donate 1,000 power generators (a product made by the company) as well as 5,000 gas canisters, while Nissan is considering the donation of vehicles, provisions and medical supplies. Toyota also said that it is investigating such…
Mitsubishi Forging Ahead With Global Car, Regional Differences Will Be Minor
Designing a single car for the entire world is a tough proposition. No matter how hard engineers strive towards a unified design, concessions must usually be made, particularly with regards to engine and gearbox choices. Other instances have called for variations in size to suit regional tastes. While the Ford Focus and Chevrolet Cruze are…
Nissan, Mitsubishi Announce Mini-Car Joint Venture
Japanese automakers Nissan and Mitsubishi today announced partnership that will see the two companies work together on a mini-car project. The joint venture brings together the struggling Mitsubishi Motors with the more successful Nissan brand. As a part of the plan, Nissan has appointed its Senior Vice President Junichi Endo as CEO of the joint-venture,…
Mitsubishi Appoints News North American President and CEO
Mitsubishi has been in the news quite a bit lately, mostly to do with the rumors that the Lancer Evolution is to be killed off by 2013. Those rumors also suggested that Mitsubishi will now focus their energy on hybrids and full-electric vehicles. Now comes the news that Mitsubishi North America has a new President…
Mitsubishi Evo to Compete in SCCA World Challenge Series in 2011
The Mitsubishi Evo might be slated for the history books, but a few folks out there intend to send it off with a bang. The team at GMG is currently prepping an Evo for the SCCA World Challenge Series, where it will compete in the new(ish) GTS class. Just a few years ago World Challenge…
Car Salesman Turns Himself In After Test Drive Ends In Death
A Landisville, Pennsylvania area car salesman turned himself in to police after a customer test drive of a Mitsubishi Lancer ended with a passenger’s death. According to Lancaster Online, Michael D. Hershey was charged with homicide by vehicle, driving under the influence of a controlled substance, reckless endangerment and driving at an unsafe speed in…
Mitsubishi EVO Gets the Axe, No Replacement Planned Says Mitsu Product Boss
The Mitsubishi Evo series will not continue into its eleventh model, says Gayu Eusegi, global product director. He may as well have kidnapped Santa, in the minds of rally fans everywhere. “There is still a demand,” says Eusegi, “but we must stop.” Why? Because, he says, Mitsubishi will concentrate on smaller and more environmentally-friendly cars…
Geneva 2011: Mitsubishi Concept Global Small Car Proclaims to be a Better B Car
If there’s one letter that represents Mitsubishi‘s new global small car concept, it’s not B, but ‘e’. While a B-Segment (or subcompact) car, Mitsubishi touts the vehicle’s “e-compact” characteristics, with the e standing for everything from efficiency, to engineering, to economies, to export, to electric. The reason for those e-words is quite simple, with Mitsubishi…
Mitsubishi To Dump Eclipse, Endeavor, Build Global Products
Mitsubishi‘s American plant will transition from making less-than-thrilling cars like the Eclipse and Endeavor SUV to producing vehicles for the global market. The transition will occur in 2014 as part of its new business plan. The vehicles will share a common platform with the Lancer compact car and Outlander crossover. Along with the Eclipse and…
Mitsubishi Colt To Take On Ford Fiesta, Debut In Geneva
The Mitsubishi Colt is one of the oldest nameplates in the compact car market, having been sold across the globe in fairly substantial numbers. While North Americans missed out on the previous incarnation, the Colt was well regarded as a practical and inexpensive subcompact that was also a competent driver’s car. For the next generation…
Mitsubishi Planning to Build Lancer-Based Models in the US, Axe Galant and Eclipse
The future of Mitsubishi in America is tied very closely to its production facility in Normal, Ill. Having suffered significantly in the market over the past several years (sales for 2010 were just 55,683 units compared to 345,111 in 2002), the Japanese automaker is planning a shakeup. According to Automotive News, Mitsubishi will build vehicles…
VIDEO: What Not To Do At A Track Day
Toronto Motorsports Park, a former airfield that was converted into a 2 mile road course featuring 14 turns, is a great track for novices to dabble in motorsports. The speeds aren’t high enough to obliterate you in a crash, and the 14 turns will challenge a beginner, despite the lack of elevation changes. TMP’s biggest…
Mitsubishi Developing All Future Cars With Hybrid And EV Capability
Hot on the heels of Mitsubishi’s joint venture announcement with Nissan comes word that the Japanese conglomerate is developing all of their future products with the ability to use hybrid or electric drive technology. Mitsubishi’s German spokesman, Helmut Bauer, would only give a cryptic statement to a German magazine, claiming that “Every new car we…
Nissan, Mitsubishi, Expand Business Alliance
Nissan and Mitsubishi announced a new joint venture today, notably involving a minicar project that will see Nissan’s engineering prowess and Mitsubishi’s small car expertise utilized in to give greater market share to both companies in markets outside North America. The first salvo of products will include a Nissan-built van to be sold as a…
Mitsubishi Global Small Car Revealed in Design Sketches; Is This the New Colt?
Mitsubishi has just announced a new global small car that could turn out to be the next Colt. Currently Mitsubishi sells the Colt in major markets like Europe and Japan, competing in the popular sub-compact segment. The Colt has also been long-rumored to make a return to North America, where the small car segment has…
Proton Expands Product Portfolio with Rebadged Lotus Europa, Mitsubishi Evo
Malaysian car company Proton, which normally only makes boring econo cars, is set to make some vehicles that will excite enthusiasts. However, these cars aren’t exactly Proton originals. First up is the Lekir, which is essentially a Lotus Europa dressed up in re-altered clothes. Lotus (which is owned by Proton) had recently discontinued production of…
Mitsubishi’s U.S. Strategy Includes 26 New Dealerships to Support i-MiEV Sales
With the recent launch of the U.S.-spec i-MiEV electric car at the LA Auto Show, Mitsubishi has announced a plan to help bring the company back to its former self. In 2002 the Japanese automaker sold 345,111 vehicles and operated 637 retail outlets in the United States. Currently, there are just 401 dealerships and the…
Mitsubishi Builds 5000th i-MiEV Electric Car
Mitsubishi recently reached a milestone with the completion of their 5000th i-MiEV electric car, which rolled off the line at its Mizushima plant this week. After starting production in June of 2009, the i-MiEV has been a hit in Japan, and will make its debut in America in late 2011 after being unveiled at the…
Forbes Compiles “America’s Dirtiest Vehicles”
We regret to inform you that the subject matter behind the enticing title won’t live up to whatever thoughts are circulating in your head. Rather, Forbes’ list of “Americas Dirtiest Vehicles” has to do with pollution and gas mileage, and is mostly comprised of cars we ourselves would want to own. Forbes used a variety…
