sustainable sports car concept
New Lexus Ad For High Performance LFA and Technological Innovations: Video
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Lexus has just released a new advertisement highlighting the LFA supercar as well as the company’s technological innovations. This new ad focuses on new technologies critics thought Lexus was not capable of designing and the Japanese automakers commitment to sustainability. “It is not about simply making incremental strides and improvements, but about taking giant leaps in innovation,”…
Report: BMW to Debut Green Sports Car Concept at Frankfurt Auto Show
What’s the best way to get people to stop talking about how much of a failure you were in Formula One? Why, announce that you’re building an environmentally responsible sports car, of course! That seems to be the public relations campaign being waged by BMW today as BMW board member Dr Klaus Draeger reportedly told…
