Chrysler “Imported From Detroit” Trademark Case Heads To Mediation

Does Chrysler own the “Imported From Detroit” slogan or can it be used by a Michigan clothing company? The companies are putting the matter into the hands of a mediator to decide.

The matter, which will go to mediation on March 27, stems from a dispute between Chrysler and clothing maker Pure Detroit. The two sides have until April 3 to work it out – if not, it’s back to the courts to battle it out.

The “Imported From Detroit” slogan gained popularity after Chrysler’s 2011 Super Bowl commercial, and was followed with a line of merchandise put out by the automaker. In March 2011, Chrysler sued Pure Detroit for sales made when the clothing company put out a line of T-shirts of its own adorned with the “Imported From Detroit” slogan. Pure Detroit hit Chrysler back with a countersuit, stating that Chrysler doesn’t have a valid trademark because the phrase is geographical, descriptive and misleading.

Which company do you think is right? Should Chrysler get sole ownership of the slogan or does Pure Detroit have a valid argument? Leave us your thoughts in the comments section below.

[Source: Detroit News]