trademark
GMC May Bring Back ZRX Street Truck
Is GMC planning to build a street-focused version of its midsize Canyon pickup?
Ford Trademark Application Suggests a New Model Might Be on the Way
How does Ford Nautilus sound to you?
One Chinese Automaker is Causing Quite a Fuss at Ford
Ford believes Lynk & Co sounds too similar to its Lincoln brand.
We Have More Proof the Lexus LC F is On Its Way
Lexus has finally applied to trademark the LC F nameplate in the U.S.
What is This Mysterious Aston Martin Logo?
This circular logo may look like a bunch of lines and diamonds, but there’s more to it.
Chevrolet Bolt Trademark Application Suspended
For the second time, General Motors application to trademark the name “Bolt” for its upcoming electric car is under suspension.
GM Files for Trademark of ‘Velite’ Name
Automakers are always filing to trademark different names, often for upcoming vehicles. Sometimes you can get an idea of what future products are in development by uncovering the names they’ve tried to secure.
Cadillac Trademarks 12 Nameplates
A filing with the U.S. Trademark and Patent Office is revealing Cadillac’s future model naming plans in new detail.
Tesla Drops ‘Model E’ Trademark
When Tesla’s more affordable electric car reaches consumers, it won’t come with the previously expected Model E name.
Tesla Model E Tipped as Name for Cheaper Model
Looking down the long, partially electrified road, Tesla CEO Elon Musk hopes to market an affordable electric car with 200 miles of range.
Lexus RC 350 Trademarked in Australia, Could be Production LF-CC
A trademark Lexus filed in Australia might hint at the production version of its LF-CC coupe first seen in Paris earlier this year.
Cadillac LTS Trademarked, Rumored as New Flagship
Cadillac‘s sedan lineup currently consists of the ATS, CTS, and XTS models, but an LTS could be joining the family soon.
Chrysler “Imported From Detroit” Trademark Case Heads To Mediation
Does Chrysler own the “Imported From Detroit” slogan or can it be used by a Michigan clothing company? The companies are putting the matter into the hands of a mediator to decide. The matter, which will go to mediation on March 27, stems from a dispute between Chrysler and clothing maker Pure Detroit. The two…
BMW ‘M2’ Trademark Filing Sparks Rumors
BMW has filed “M2” and “BMW M2” trademarks recently, indicating the German automaker is considering the badge seriously enough to make moves to protect the use of the name. According to reports, the German automaker is considering launching a 2-Series lineup that will consist of a 2-Series Coupe and convertible as well as an M…
