Hellcat Order Books Open… Not for Everyone

Dealers can now place orders for the 2015 Dodge Challenger Hellcat, though there is a catch. 

Allocation of the new 707-hp muscle car will be based strictly on sales performance in the last 180 days. The cars sold won’t matter either, whether it’s a Durango or Dart, dealers have to be moving cars in order to sell the Hellcat.

In December, a second allocation of the the cars will be distributed based on the previous 90 days worth of sales. Once a dealer is granted access to the car, their Hellcat inventory and how long the car sits on the lot will affect how many of the cars any given dealer can order. Dealers are expected to mark up this car over MSRP, which is $60,990, because it is such a good horsepower per dollar deal, though the brand’s head is warning dealers about this strategy.

SEE ALSO: 2015 Dodge Challenger SRT Hellcat Review

“If you want to market-adjust the car, that’s your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower. They’re turning the inventory,” said brand head Tim Kuniskis. “Some dealers are going to have heartburn with that.”

GALLERY: 2015 Dodge Challenger SRT Hellcat

[Source: Auto News]

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