Lincoln Debuts Ads Starring Matthew McConaughey

Lincoln has debuted a trio of commercials for its new crossover.

Starring Matthew McConaughey, the three videos focus on the new MKC crossover and kicks off the American automaker’s “Live in Your Moment” campaign that is being directed by Nicolas Winding Refn. Two of the commercials will air on broadcast TV starting September 6.

SEE ALSO: 2015 Lincoln MKC Review

The ads reach for an authentic feel with each segment featuring McConaughey vocalizing his thoughts while driving around in the Lincoln MKC. The star’s personal thoughts are paired with commentary on the Lincoln brand as well as the new crossover.

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GALLERY: 2015 Lincoln MKC

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