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Aston Martin Dragon88 Special Edition Models Coming to Beijing Auto Show
What better way to ring in the Chinese new year than with some special edition Aston Martins? Available only for the Chinese market, 88 special “Dragon88” models of the V8 Vantage S, Virage, and DBS will be made featuring some Chinese cultural references and iconography. This news comes right after Rolls-Royce announced that their “Year…
2013 Lexus GS Marketing Push Going High-Tech, Interactive
The Lexus GS has been around for a while, and has often gone unnoticed. Maybe it just couldn’t compete with it’s European counterparts? Or maybe it just wasn’t advertised enough? Lexus is hoping for the latter, and is aiming to correct that issue with a multi-pronged advertising campaign to help support the launch of the…
Toyota’s Spams Twitter in Latest Social Media Campaign
Toyota wasn’t kidding when it called The Camry Effect “one of the most ambitious social media campaigns we’ve ever implemented.” In the days leading up to the super bowl, Twitter users were spammed by a whole army of Toyota’s verified Twitter accounts. Users who tweeted anything in regards to the big game, especially with hashtags…
2012 Chicago Auto Show Preview: Acura to Volkswagen
Did you think that every automaker’s secrets were revealed at the North American International Auto Show in Detroit? Think again. At least ten new models will debut at this year’s Chicago Auto Show, which kicks-off this Wednesday, February 8th. Here’s a quick round up of what to expect: Acura The ILX Sports Sedan will debut,…
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