brand
Toyota Tops BMW to Become World’s Most Valuable Automotive Brand
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According to the BrandZ Top 100 Most Valuable Global Brands study, Toyota has overtaken BMW to become the most valuable automotive brand in the world.
Toyota Remains Most Valuable Auto Brand: Study
Toyota remains on top of the automotive world in terms of total brand value, with the Japanese company coming in at $26 billion dollars.
Hyundai Sonata Leads In Conquest Sales
The all important metric of “conquest sales”, vehicles which steal owners away from another brand, has a new king, the Hyundai Sonata. The Korean automaker’s mid-size sedan has been a smash hit, and evidently done its part to steal consumers aware from other manufacturers. A report by automotive analytics firm Polk suggests that for every…
