Polk
Average Car Remains on Road 11.4 Years: Study
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Average cars are driven for 11.4 years according to data released today by R.L. Polk.
BMW Beating Mercedes in U.S. Vehicle Registrations
According to data from Polk, U.S. buyers registered 67,385 BMW vehicles through March this year, topping Mercedes-Benz which saw 62,366 registrations.
Porsche, Cadillac Top Brand Loyalty Improvements in Q1: Polk
Porsche and Cadillac saw the biggest jumps in brand loyalty in the first quarter of 2013 while Ford retained its crown as the overall brand loyalty leader.
Top 5 Most Successful Vehicles of 2011… so Far
The results for the most successful cars of 2011 so far are in. Automotive data and marketing solutions company Polk has calculated the results from the first six months of 2011 new vehicle registrations and have come up with the top picks for non-premium and premium models. These results look at model-level performance and determine…
Hyundai Sonata Leads In Conquest Sales
The all important metric of “conquest sales”, vehicles which steal owners away from another brand, has a new king, the Hyundai Sonata. The Korean automaker’s mid-size sedan has been a smash hit, and evidently done its part to steal consumers aware from other manufacturers. A report by automotive analytics firm Polk suggests that for every…
Are Minivans Still Popular Today?
Do people still buy minivans? That’s what Polk Research wants to find out. With a common aversion to minivans that lies somewhere between stubbing a toe on furniture and ebola, it’s interesting to see that from last year, minivan sales have actually gone up. From a nice, even 3 percent of light vehicle sales in…
Study: African-American Car Buyers Prefer Toyota
It’s interesting to see a demographic breakdown of what people are buying and a new study shows that Toyota was the top automotive brand for African-Americans in 2010. In the recent study conducted by Polk, the total new vehicle registrations among this demographic reached 641,090, an increase of 11.5 percent over 2009 (7.4 percent of…
