new car purchases
Women Make 80% of Automotive Purchase Decisions
Who knew that women had so much influence when it comes to buying the family car? In fact, women have almost 80 percent of the purchase decision power – that’s a pretty impressive number. The Heels & Wheels website (the site focuses on real world testing specifically by women) has some interesting numbers regarding women…
Survey: What Car Buyers Hate About the Experience
There are a lot of great feelings that come along with buying a new car, but there are a few things that we wish weren’t attached to the experience. Can you guess what they are? We’ll give you a hint about the top two that head the top of the list – they have to…
Study: African-American Car Buyers Prefer Toyota
It’s interesting to see a demographic breakdown of what people are buying and a new study shows that Toyota was the top automotive brand for African-Americans in 2010. In the recent study conducted by Polk, the total new vehicle registrations among this demographic reached 641,090, an increase of 11.5 percent over 2009 (7.4 percent of…
Survey Finds People Hold Onto Their Vehicles Longer
We’re holding onto our cars for longer than ever before, says a recent analysis from the survey experts at R. L. Polk & Co. This means that consumers are now holding onto a new vehicle for 63.9 months on average, based on second quarter 2010 data. This number is up 4.5 months from the same…
