polk data
BMW Beating Mercedes in U.S. Vehicle Registrations
According to data from Polk, U.S. buyers registered 67,385 BMW vehicles through March this year, topping Mercedes-Benz which saw 62,366 registrations.
Porsche, Cadillac Top Brand Loyalty Improvements in Q1: Polk
Porsche and Cadillac saw the biggest jumps in brand loyalty in the first quarter of 2013 while Ford retained its crown as the overall brand loyalty leader.
