Scion
Scion FR-S Crashes the Party at the Pebble Beach Concours d’Elegance
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A Scion is about the last car you’d expect to see at the prestigious Pebble Beach Concours d’Elegance, but the FR-S concept has a design worthy of a six-, or even a seven-figure price tag. Set to be unveiled as a Toyota model at the Tokyo Auto Show later this year, the production FR-S is…
Car Review Videos, Monthly Wrap-Up: Scion iQ, Audi S5, Mazda MX-5, NISMO 370Z
There are few places you can buy a car on a Sunday, but that just means it’s the best day of the week to do a little online window shopping. In case you’ve missed any of the car reviews we’ve posted up over the past month, we’ve compiled the ones with videos below. If you’re…
Chinese Automaker Builds Solar-Powered Scion iQ Look-Alike… Poorly
Some say that imitation is the best form of flattery, but this time around we don’t think the guys at Five Axis are flattered. Back in 2009, the creative team of designers at Five Axis produced one of the coolest concept cars yet, the widebody Scion iQ. Obviously the final production model wasn’t quite as…
Scion iQ 6-Speed Manual Transmission Likely for RS Model
When the Scion iQ city car goes on sale this October it will be offered exclusively with a CVT transmission. That, however, is likely to change admits brand boss Jack Hollis “We already have it,” he told AutoGuide, referring to the 6-speed manual currently offered on the Toyota-branded iQ in Europe. Now it’s just a…
Scion iQ Launches With Bizarre “Dudes And Donuts” Marketing Campaign
Hey brah, Scion‘s launching a new car called the iQ, and it’s like, wicked small, dude. How many kegs can you fit in it, anyway? For the launch of the diminuitive iQ, Scion will hit the airwaves with a barrage of TV commercials illustrating the advantages of its small size. The ads will show off…
Toyota RAV4 EV Will Now Be Sold To The General Public In 2012
Toyota has clarified their position on the 2012 RAV4 EV and the car will be sold to the general public. The RAV4 EV makes use of Tesla’s electric drivetrain and has been tested with 160 users receiving positive feedback, according to Geri Yoza, Toyota’s national business planning manager of advanced vehicle marketing. Testers charged the RAV4 more frequently (around…
Toyota FT-86 (Scion FR-S): Exciting New Details
As the official launch of the Toyota FT-86 approaches this Fall, details about the final production version of what is easily the most highly anticipated car of the year are starting to slip out. The details come from Moto Miwa, the founder of Club4AG, a site dedicated to the AE86 (the car that inspired the…
: Exciting New Details. For more, click https://autoguide.dev.vscopedev.cloud/auto-news/2011/07/toyota-ft-86-scion-fr-s-exciting-new-details.html "Pin It")
Scion iQ To Start At $15,995
There’s currently an embargo on the long-awaited Scion iQ, forcing us to wait just a little bit longer on official information, but this much has snuck out: the 2012 Scion city car will start at a not-insubstantial $15,995. That’s a bit more than the Fiat 500 and the Mazda2, which are $15,500 and $14,730, respectively….
Youngest Car Buyers Seek Out Foreign Brands
Toyota’s youth-oriented Scion brand had the biggest penetration among Gen Y car buyers, some 21.2 percent, followed by Mitsubishi, Mazda, Nissan, Volkswagen and Kia.
Scion Planning iQ Electric Car for Sale in 2012
Scion‘s new iQ mini-car hasn’t even made it to dealers, but already Toyota has announced plans for an electric version of the strange 3-seater. Essentially a rebadged and restyled version of the Toyota iQ that’s been on sale in Europe and Japan for several years, when the Scion model does arrive it will get a…
Toyota Planning Electric Car Blitz in 2012 with Sales of Prius PHEV, RAV4 EV and Scion iQ EV
The leader in hybrid technology, Toyota will make a big push into further electrifying its fleet when it begins retails sales of the Prius Plug-In Hybrid, as well as two fully electric vehicles, next year. Toyota has confirmed that along with the Prius PHEV, it will begin selling an electric version of the RAV4 compact…
2012 Scion xB Gets Standard Bluetooth and HD Radio, Pandora Internet Radio Optional
Another year and another release for Scion’s now infamous xB urban utility vehicle. Much of what we’ve come to know about the second generation xB has been left untouched for their 2012 version, except for the addition of standard Bluetooth hands-free and HD radio technology. An option for a premium audio system with 5.8-inch touchscreen…
Scion tC Release Series 7.0 Gets “High Voltage” Paint, Push-Button Start
The focal point of a new marketing effort by the brand, Scion has just announced official details on the tC Release Series 7.0. The latest special edition of the Scion sporty coupe this model gets the usual list of add-ons like a TRD body kit and a custom color – called “High Voltage” yellow. Other…
Scion Targets Older Buyers With New Ads, Because Youth Are Broke
With the launch of Scion‘s new viral video ad campaign for the “High Voltage” Scion tC Release Series 7.0, the Toyota youth brand is hoping not just to sell cars, but to attract a more mature customer. While the TV spot and YouTube clips, which feature the Greek god Zeus, are aimed at being the…
Scion Has Viral Hopes for New Ad Campaign Staring Zeus [Video]
You can’t make a viral video, it just happens. But that doesn’t mean marketing agencies aren’t going to try and spend multi-million dollar budgets trying. The latest such example is Scion‘s new ad campaign. It’s a comedic piece using the Greek god Zeus, who is credited for creating the limited edition “High Voltage” Scion tC…
Scion Flash Mob Invades Montreal During Canadian Grand Prix [Video]
The Scion brand is still in its infancy in Canada and as with all things, getting the word out can be tough. If you’re in the marketing business, the perfect situation would be a captive and receptive audience; and one you can reach for very few dollars spent. With that in mind, Scion Canada’s marketing…
FT-86 Rumored to Wear ‘Celica’ Badge
Perhaps the fact that there’s more interest in the car’s name than what’s under the hood is a sign that the Toyota FT-86 will be a bigger hit with hard-parkers than track fanatics. According to an unsubstantiated report by the notoriously rumor-filled AutoCar, the FT-86 could wear the ‘Celica’ badge when it makes in to…
Toyota FT-86 / Scion FR-S Spied Sans Wing [Video]
Spied last week sporting a rather suitable-looking Supra-esque spoiler, the Toyota FT-86/Scion FR-S has been nabbed again, this time without the Fast & Furious flare. Believed to be in the final stages of development, the FT-86 is powered by a 2.0-liter Subaru-sourced Boxer engine mated to a Toyota direct-injection system and is believed to make…
Toyota, Subaru FT-86 Variants to Bow at Tokyo Auto Show in December
Toyota will never stop developing mutations of its FT-86 sports car, which will be released sometime between now and the real Rapture. Maybe. But news from Japan indicates, finally, when we can see the officially official ultimate final production version: the Tokyo Motor Show, in December. Both Toyota and Subaru will launch versions of their…
Toyota Unveils Street-Ready Scion FR-S… Soapbox Racer
After years of teasing us with concept car after tantalizing concept car, Toyota is finally set to unveil a street version of all those FR sports cars—but with one minor change: this one doesn’t have an engine. Yep, this is a custom downhill racer built for Red Bull’s Soapbox Derby, and unlike the cardboard-ramshackle boxes…
Toyota FT-86 / Scion FR-S Spied Testing With Supra-Esque Spoiler [Video]
The highly anticipated Toyota FT86/ Scion FR-S rear-wheel drive sports coupe has been a hot item in the car world since the first concept debuted at the Toyko Auto Show two years ago. Information has been sparse and while Toyota has showcased several concepts, a realistic idea of what the small sports car will look…
Toyota FT-86 Technical Details Confirmed
By now at least some of these official details are foregone conclusions, but Toyota has decided to confirm some of the technical specs about the production car that will evolve from the FT-86 Concept. As expected, the details are identical to those provided for the Scion FR-S from its debut at the New York Auto…
Scion FR-S Lets us Hear Its Boxer Exhaust Note [Video]
The Scion FR-S, née Toyota FT-86 II Concept, Subaroyota, etc, finally gets a chance to open up its pipes for us in this exclusive video. The Scion evolution of the long-teased Toyota concept was shown at the New York Auto Show, but this is the first time it’s actually been turned on. Scion has said…
Scion FR-S Video: First Look at the Latest and Best Looking FT-86
When Toyota’s FT-86 finally makes it to market in North America next year it will wear a Scion badge. Revealed at the New York Auto Show, the FR-S Concept is the latest rendition of the front-engine rear-drive sports car that enthusiasts have been clamoring for since they first saw the FT-86 almost two years ago….
