New BMW Commercials Highlight ‘Ultimate Service’ By Luke Vandezande May 10 2012 Share this Article Tweet Luxury cars are expensive to maintain, but a little-advertised program called “Ultimate Service” takes care of that for folks who buy a new BMW. Continue Reading... Filed under: BMW Featured Articles German Luxury Cars VideosTags: 2012 summer olympics, Audi, BMW, Mercedes-Benz, Service, sponsorship, ultimate service