Which Automakers Own Which Car Brands?

General Motors

Now things are starting to get out of hand. Sure, GM may have shed a number of divisions when it entered bankruptcy in 2009 but it still has quite a few brands sprinkled all around the world. Its core marques include Chevrolet, Buick, GMC and Cadillac. But beyond this quartet they also have Opel in Germany, Vauxhall from Great Britain, Holden down under in Australia, GM Korea (the division formerly known as Daweoo) plus a number of subsidiaries in China. Have you heard of brands like Baojun, Wuling and FAW? Well, now you have!

But this is not the limit of GM’s branding bonanza. Despite losing a number of notable marques like Pontiac, Hummer and Saturn, in the company’s distant past certain divisions used to have companion makes, product lines that were designed to fill pricing gaps in GM’s overall lineup. Brands like LaSalle, Viking and Marquette used to pad the company’s lineup and truly provide a vehicle for “every purse and purpose” as company honcho Alfred Sloan famously said.