Top 10 Automotive Design Terms

2. Coke Bottle

Coke-bottle styling “pinches in the middle, almost like a waist,” said White. This technique is “a way of making a car very shapely and sexy.” He said Chevrolet’s Corvette is the most obvious implementation of this styling practice on the market today.

“[It] originated with the Studebaker Avanti in 1963,” said White and coke-bottle styling is “one of those automotive proportions that you just can’t do wrong.” He also noted that it’s lasted a long time and probably won’t go away anytime soon because, “It’s a solid approach.”