Top 10 Automotive Design Terms

6. Reach

Reach has nothing to do with how long a stylist’s arms are and everything to do with how forward leaning a particular piece of work is. White said it’s “shorthand for how progressive or futuristic a design is.”

When creating something he always tries to put more reach in than he can get away with in reality because it’s easier to “reel it back in” than add more later on. “You aim higher than you need to,” he said.