car shoppers
New Car Buyers Seeking Technology Consume Media at High Rates
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In a study which isn’t entirely surprising, new vehicle buyers who purchase a vehicle based on its technology, consume media at high rates.
Rental Cars Expose Young Adults to New Vehicles: Study
A new survey has revealed that young adults not only want to own vehicles but are using car rentals as extended test drives.
Luxury SUV Buyers Want Hybrids, Truck Shoppers Do Not: Survey
A recent study has revealed that truck shoppers are the least likely to join the hybrid and electric vehicle movement.
Jaguar, MINI Top J.D. Power Sales Satisfaction Index
Jaguar and MINI have topped the latest J.D. Power and Associates Sales Satisfaction Index.
Millennials Not Interested in ‘Buy American’
According to a recent survey, millennials are less likely to care if a vehicle is assembled in America or not when shopping for cars.
