car buyers
Car Buyers Love Wireless Connectivity: Study
Today’s car shoppers are all about wireless connectivity in their vehicles.
People Pick EVs for Environment Over Pump Savings
A new study finds that more electric vehicle buyers made their choice for environmental reasons than for gas mileage.
Jaguar, MINI Top J.D. Power Sales Satisfaction Index
Jaguar and MINI have topped the latest J.D. Power and Associates Sales Satisfaction Index.
U.S. Car Shoppers Prefer Fuel Efficiency Over Performance: Survey
The American car consumer might be stereotyped as loving brutishly powerful V8 machines, but according to a new survey they actually prefer fuel efficiency over performance.
Millennials Not Interested in ‘Buy American’
According to a recent survey, millennials are less likely to care if a vehicle is assembled in America or not when shopping for cars.
Older Drivers Most Likely to Buy a New Car: Study
According to a new study, the 55-to-64-year-old age group is most likely to purchase a new car.
Toyota’s Plan to get Gen Y Driving
With two of every five car buyers coming from Generation Y, Toyota is recognizing the importance of appealing to America’s next wave of car buyers and the vastly different tastes they carry.
Baby Boomers Buy Lots of Cars, Millennials Don’t
While automakers are targeting younger demographics with flashy marketing campaigns, they ought to be appealing to more adult sensibilities because baby boomers make up more than half of the car buying market today.
